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Afternoon Brief, March 6

Thursday, March 06
Trending Story
 
New WSU Study Shows How Scarcity Pricing Helps ‘Cult Wineries’ Drive Demand
When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing “cult wines” can boost long-term profits by keeping their prices low, creating excess demand that fuels their brand’s prestige and future revenue…
 
Featured Article
 
Wine Industry Insiders with Randy Tucker
In this episode of Wine Industry Insiders, George Christie sits down with Randy Tucker, Chairman & CEO of Wineshipping, to discuss the critical role of logistics in the wine industry and how wineries can optimize their direct-to-consumer (DTC) fulfillment strategies…
 
Today’s News
 
Wine Lovers Win Victory as Mississippi Legalizes Direct Wine Shipping
The US wine landscape has shifted: On Feb. 26, Mississippi Gov. Tate Reeves approved a bill permitting wineries to ship wines directly to consumers in the Magnolia State. The law takes effect July 1, 2025…
Wine Fair Halifax 2025 Takes a Stand: No US Wines at This Year’s Event
This year’s fair will continue to celebrate Nova Scotia’s incredible wineries, support Canadian wine producers and feature international producers who champion fair trade and Canadian economies – this means excluding the US…
Cliff Lede Vineyards Expands Estate with Purchase of Prime Stags Leap District Vineyard
This Will Be the Year of California Winery Closures (Paywall)
Parable Wines Defies Industry Downturn, Moves Forward with Winery & Tasting Room
Avensole Vineyard and Winery Sold in Landmark Transaction Led by AVA Properties at Berkshire Hathaway HomeServices California Properties
Embrace Modern Marketing and Branding Strategies at the UC Davis Wine Marketing Program)
Washington’s 2024 Growing Season One of “Resilience”
Auction of Washington Wines Announces 2025 Event Season Benefiting the Community
Annual NJ Winemakers Co-Op Workshop to Focus on Best Practices in the Vineyard
How Do You Reach Young American Consumers? We Asked a Panel of Experts
Commission to Propose New ‘Zero-Alcohol’ Marketing Term for Wine
Tasmania Establishes Research Hub to Prepare for Predicted Production Boom
 
Blogs
 
The Australian Shiraz Stereotype Is All Wrong
Dan Berger’s Wine Chronicles: Decanting Myths and Wine Truths
AFWC: The Rosé Competition Is Open
Exploring the Evolution and Inspiration of Wine with Susan Kostrzewa
Devil’s Advocate: Constellation Brands to Exit Wine?
 
Wine Industry Careers
 
Sales Manager
Neverstill Wines – Hudson, New York
Vice President of Sales (Central Coast)
Wineshipping – Paso Robles, CA
Sales Representative – Manhattan/Brooklyn/Queens
Selected Estates of Europe, Ltd. Mamaroneck, NY
More Wine Industry Jobs
 
People
 
Who Are the Judges for the 2025 Sommeliers Choice Awards
RNDC Appoints Emily Xu New Chief Digital & Information Officer
Brian C. Kincaid, Ohio’s First Black Enologist, Is Working to Make Wine More Inclusive
Q&A with Neha Kumar, Co-founder and COO of Full Glass Wine Co
Peter Schmitz, Director of ProWein, on What Lies Ahead
 
Supplier News
 
Simple SEO Fixes to Get More Visitors to Your Winery
Ardagh Glass Packaging Facility in California Powered by Solar Energy
Napa Winery Insurance Company MIV Sold to International Brokerage
Label Samples Showcased at WiVi Next Week
More Supplier News
 
Vineyard & Winery
 
Austin Hope’s Latest Quest Leads to Cabernet Franc
Chehalem Winery Celebrates Grand Opening of New Tasting Room
Pairings with Petals: Spring Flower Arranging Class at Markham Vineyards Saturday, March 22
Famiglie Storiche Announces the Entry of Bertani into the Association
Chianti Classico Still a Value Bet
 

TODAY'S FEATURED VIDEO

Tags:

Auction of Washington Wines, Cliff Lede Vineyards, Famiglie Storiche, Full Glass Wine Co., Hope Family Wines, Markham Vineyards, Parable Wines, ProWein, Republic National Distributing Company, Trysk Print Solutions, Turrentine Brokerage, vinSuite, Washington State University, Wineshipping

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