Windsor, CA – February 5, 2025 As the craft cider industry continues to carve its unique position in the beverage alcohol landscape, Vinoshipper, the leading compliance-driven beverage alcohol platform, has released its annual National Direct Sales Cider Report. The comprehensive analysis arrives at a pivotal time, as cider makers navigate broader market challenges while capitalizing on new opportunities, such as New York’s progressive legislation expanding shipping access.
“Cider holds its own distinctive place in the beverage alcohol market, which is why we like to publish this report each year” said Steven Harrison, CEO of Vinoshipper. “Our report reflects the category’s continued evolution, from the emergence of no and low cider offerings to shifts pricing by container.”
Key findings from the report include:
- Bottled cider continues to command premium pricing at $24.61 per liter, while canned cider maintains its position as an accessible entry point at $7.68 per liter.
- Club program adoption reached a five-year high, with 35% of producers now offering cider clubs.
- Customized club orders generate 20% higher average order values compared to standard shipments.
- Low-ABV (0-1%) cider sales doubled from 2023, marking an emerging trend.
“What’s particularly encouraging is seeing how cideries are evolving their business models,” Harrison noted. “The rise in club programs and the success of customizable shipments demonstrates that producers aren’t just selling their ciders – they’re investing in relationships with customers, which benefits them and the category in the long term.”
The full report can be downloaded at https://www.vinoshipper.com/cider-direct-sales-report
Meet Vinoshipper at CiderCon
Visit booth #215 at CiderCon in Chicago this week to discuss the report findings and learn more about Vinoshipper’s solutions for cider producers.
About Vinoshipper
Vinoshipper is the premier platform for alcohol producers seeking to expand their direct sales. Since 2006, its compliance engine has supported wineries, cideries, meaderies, distilleries, and brewers by offering a fully compliant online store, point-of-sale, club management, UPS integration, and comprehensive compliance management services. Visit vinoshipper.com to learn more.
