In this episode, George sits down with Dr. Liz Thach, MW, President of Wine Market Council where she shares her incredible journey through the world of wine and education. From her adventurous upbringing, including writing a children’s book inspired by her father’s crane research, to her groundbreaking achievement as the first woman in California to earn the Master of Wine title, Liz’s story is one of passion and perseverance. She reflects on her transition from the corporate world to teaching at Sonoma State University and her love of exploring regional wine cultures while traveling the U.S. and abroad.
Tune in to hear how Liz’s dedication to education, innovation, and listening to life’s opportunities has shaped her remarkable career in wine.
Liz will be speaking at the annual Wine Sales Symposium on May 14th in Santa Rosa, CA, speaking in Mastering Modern Media: How to Secure & Leverage Media Coverage That Drives Sales. Use promo code LIZ2025 for $20 off registration.
