SANTA ROSA, Calif. (December 11, 2024) – Sonoma County Vintners (SCV) is excited to announce their new “Wine Is Us” multimedia campaign as part of their ongoing efforts to advocate for and promote Sonoma County wines to the world.
The “Wine is Us” campaign is designed to increase awareness of the many comprehensive benefits of moderate wine consumption, as reported in reputable medical studies. It will also invite consumers to enjoy positive personal interactions that may result from sharing a glass of wine with friends and family, emphasizing the more positive social, mental and physical health impacts.
SCV’s new campaign will begin over the 2024 holiday season and expand throughout 2025 on various media platforms including radio, social media, digital display, and more. A dedicated web page will be created that will feature news articles and studies highlighting wine’s social engagement benefits.
“Our ‘Wine Is Us’ campaign is designed to provide a positive and informed narrative that highlights the cultural, social and well-being impacts of wine,” stated Michael Haney, Executive Director of Sonoma County Vintners.
To learn more about Sonoma County wine and stay updated on the rollout of the “Wine Is Us” campaign, visit sonomawine.com or follow @sonomacountyvintners.
About Sonoma County Vintners
Sonoma County Vintners (SCV) connects Sonoma County wine and the global marketplace for the sustainable growth and prosperity of our members and community. SCV represents over 250 wineries throughout the county. The organization actively promotes Sonoma County and its world-class wineries through educational programming and marketing initiatives; advocates for its members at local, state and federal levels; and contributes to the local communities through the Sonoma County Vintners Foundation. Sonoma County Wine Celebration, its annual fundraiser, benefits nonprofit organizations throughout the region. To learn more about Sonoma County Vintners, visit sonomawine.com.
