Keeping pace in today’s market requires wineries to juggle more considerations than ever. And while there are advantages to being a jack of all trades, navigating these other factors can distract from the winery’s main focus: making wine. By partnering with the right manufacturer, wineries can devote more energy to crafting their wine without ignoring other key elements required to launch a successful product.
As an industry-leading glass manufacturer, O-I offers wineries more than just beautiful bottles. Partners gain access to an in-house design team, superior sustainability initiatives, and over a century of market experience.
In-house design, out-of-the-box results
O-I’s team of designers have the branding skills and production experience to give your wine a stellar visual identity while considering the design limitations imposed by the glass manufacturing process. The exercise is easy on wineries, thanks to the award-winning design team’s ability to leverage their cross-functional expertise when bringing your packaging ideas to life.
Lower emissions with little effort
An increased number of today’s consumers are making purchase decisions based on a brand’s sustainability, and the wine market is no exception. To keep up, wineries are looking for ways to reduce their carbon footprint. O-I knows that this process can be overwhelming, which is why they’ve made it simple for wineries to achieve their sustainability goals without having to reinvent the wheel. By offering locally produced glass, lighter-weight designs, and leveraging local cullet supply, O-I is the ideal partner to help wineries achieve their sustainability goals.
Innovation through experience
As with the wine industry, O-I has spent a great deal of time and attention perfecting their processes. With a century plus in the industry, O-I is well versed in the challenges that arise when bottling and branding wine. While other manufacturers may avoid these restraints— O-I meets them head-on with innovative solutions. It’s in their DNA.
O-I’s story is consistently marked with innovation. In 1903, O-I revolutionized the packaging industry by inventing the first automatic bottle-making machine. Since then, the company has pioneered ambitious manufacturing processes, emphasized market intelligence to gain an edge, and championed production practices that continually raise the bar for the industry. Wineries can feel confident planning for their future with a manufacturer that values the past to pioneer positive change.
