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Afternoon Brief, October 3

Thursday, October 03
Trending Story
 
Wine Marketing Surfs the Youth Edge
Trying to attract new wine drinkers is a sensible policy, but how young do some campaigns want them to be?
 
Featured Article
 
Wine Industry Insiders with Susan DeMatei
In this episode, George interviews Susan DeMatei, Founder and President of WineGlass Marketing. They discuss her love/hate relationship with Corporate Marketing Agencies during the ’90s, her two favorite places in the world and more…
 
Today’s News
 
Warroom Cellars Acquires Trio of Mendocino Brands
Central Coast-based Californian group WarRoom Cellars has acquired the Parducci, Paul Dolan and True Grit brands from Mendocino Wine Company (MWC) for an undisclosed sum…
New Series “Shoulder to Shoulder” with Emmy Award-Winning Host Amy G Launched by Sonoma County Winegrowers
Shoulder to Shoulder brings to life the story behind every great bottle of wine including family legacies, the sustainable stewardship of the land, and the time-honored tradition of working side-by-side across multiple generations…
Jura Winemaker Stunned After Thieves Seize His 2024 Harvest
New Rules on Organic Wine in US May ‘Harm’ Industry
Comer Issues Subpoenas to HHS and USDA for Docs Related to Development of Alcohol Consumption Guidelines
20 Perfect Wines to Celebrate Come Over October
Willamette Valley Wine Foundation Established to Support Rural Wine-Growing Communities
Penn State Receives over $500K for Wine, Grape Industry Research
Training and Development at the Cornerstone of Breakthru’s Customer-Focused Transformation
Climate Change Forces British Columbia to Question Its Future
Bordeaux Wines Announces the Fifth Edition of the Big Bottles Campaign: “Join the Bordeaux Crew” Spotlighting Large-Format Bottles in Restaurants and Wine Shops Across the New York Area This October
European Wine Organisations Come Together to Fight Back
Lebanon Winemakers Pray for Peace
 
Blogs
 
Wine 101: A Vibe Check on American Wine Trends: What’s Next?
Why User Experience (UX) Can Make or Break Your Winery’s Online Sales
Ready? Wine Collecting ChatBot
The Timeless Tutelage of Tchelistcheff
Dan Berger on Wine: Preserving Heritage (Paywall)
 
WineIndustry.Jobs
 
Creative Designer
Adobe Road Winery – Petaluma, CA
Sales Director
A Toast to You – Santa Rosa, CA
Maintenance Mechanic
Mezzetta Family Co. – American Canyon, CA
More Wine Industry Jobs
 
People
 
The Road Less Traveled: Recognizing the Legacy and Enduring Contributions of Andrew Quady – Innovator, Risk Taker and Pioneer of California Sweet and Aperitif Wines
Nine North Wine Co. Welcomes Marty DeLaRosa as Head of Sales – California
How This Missouri Sommelier Is Making the Culture of Wine More Inclusive
Women in Wine – Joséphine Duffau-Lagarrosse
“Do You Remove People Who Are Being More and More Efficient? No, You Add to Them” – Pernod Ricard’s Chief Digital Officer on the Added Value of AI
 
Supplier News
 
Modern Winemaking Software: Why Blended Is Easy to Use
Unwrap Your Ultimate Holiday Gifting Guide
Wausau Coated Products Announces the Launch of Our New Hydro Opaque™ Product Series
The Power of Financing Winery Equipment and Technology
More Supplier News
 
Vineyard & Winery
 
Jordan Vineyard & Winery Unveils Stylish Renovations to Elevate Guest Experience
Stuhlmuller Vineyards Celebrates 25th Anniversary of Winery with Extraordinary Chardonnay Created by Original and Current Winemakers
One-of-a-Kind Experiences Await at Broken Earth Winery
Southern Glazer’s Wine & Spirits Joins as Sponsor for “Come Over October” Campaign
Vinat Announces No Disruption to Holiday Wine Supply Amid Port Strike

TODAY'S FEATURED VIDEO

Tags:

5forests, ALMADEN, Blended Technologies, Breakthru Beverage Group, Broken Earth Winery, Come Over October, Dimension Funding, Flying Goat Cellars, Highway 29, Jordan Vineyard & Winery, Sonoma County Winegrowers, Stuhlmuller Vineyards, Vara Winery & Distillery, WarRoom Cellars, Wausau Coated Products, WineGlass Marketing

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