Napa Valley, CA – August 20, 2024 – Shafer Vineyards, one of Napa Valley’s most historic names in winemaking, announces the debut of new packaging for its portfolio, with a spotlight on its flagship Cabernet Sauvignon, Hillside Select.
The centerpiece of Shafer’s new presentation is a sleek, contemporary three-bottle wooden box, meticulously crafted to reflect the exceptional quality of Hillside Select. This marks only the third time in the wine’s storied 40-year history that its packaging has been redesigned, with the last box design change dating back to the late 1990s.
The new Hillside Select box is accompanied by an updated label, designed to forge an even stronger connection between the packaging, the wine, and Shafer’s world-class estate. The label features a textured backdrop depicting the topography of the vine rows on the hillside vineyards, known as one of the premier sites globally for Cabernet Sauvignon.
“We are pleased to introduce this new presentation for our wines, particularly 2021 Hillside Select which is such an exceptional vintage,” says Matthew Sharp, Managing Director of Shafer Vineyards. “The new packaging reflects our ongoing commitment to quality and innovation, while honoring the rich heritage and terroir that define Shafer.”
The full portfolio of Shafer wines features a contemporary new look for Autumn 2024: 2023 Red Shoulder Ranch Chardonnay, 2022 TD-9 Cabernet Sauvignon, 2021 Relentless Syrah, and 2022 One Point Five Cabernet Sauvignon all see updated label designs providing continuity between past and future as a global luxury brand.
For more information about Shafer Vineyards and its new packaging for fall 2024, please visit www.shafervineyards.com.
About Shafer Vineyards
Shafer Vineyards, founded in 1972, is a family-owned winery located in Napa Valley’s Stags Leap District. With a commitment to sustainable viticulture and meticulous winemaking, Shafer produces wines that embody the terroir of its estate vineyards. Shafer is renowned for its flagship wine, Hillside Select Cabernet Sauvignon, which has earned international acclaim for its elegance and depth.
