In this episode of Wine Industry Insiders, George interviews Jen Warrington of WISE Academy. They discuss where she and her accent are from, her love for traveling, how she landed in her role at WISE, a bad secret-shopping experience she once had, her thoughts on tasting room fees, how she consumes between 200-250 books a year, the balance of service styles between ‘pour & ignore’ vs. ‘show up and throw-up with non-stop facts’, and find out how she keeps coming up with all those amazing Conference Topic ideas!
Jennifer will be speaking at the annual Wine Sales Symposium on May 14th in Santa Rosa, CA, speaking in The New Wine Club Playbook: Reimagined Strategies for Recruitment, Retention, & Growth. Use promo code JENN2025 for $20 off registration.