July 9, 2024—Disaronno International USA and Breakthru Beverage Group today announced a strategic partnership in California to enhance service and reach for customers and consumers state-wide. Breakthru will serve as Disaronno’s exclusive distribution partner in the market, expanding on a continued relationship across the distributor’s U.S. footprint, including significant markets like Florida, Illinois and Arizona.
“We are excited about this new partnership with BBG,” said Robert Cullins, CEO of Disaronno International USA. “Their expertise and capabilities align perfectly with our commitment to delivering exceptional products and service. This move underscores our dedication to continuous improvement and providing the best possible solutions to our customers.”
Disaronno’s alignment with Breakthru marks a significant step in their continued growth in California, where the distributor has made significant investments with people, capabilities and operations since their entry into the market in 2023. Disaronno cited Breakthru’s extensive industry experience, advanced logistics capabilities and collaborative approach as assets that will help them better meet the needs of retailers and consumers.
“We’ve had a long-standing, successful partnership with Disaronno across our U.S. footprint and believe we can bring that same level of passion and dedication to California,” said Kevin Roberts, Chief Commercial Officer at Breakthru. “We appreciate the confidence they’ve placed in us as we continue to build out our presence in California and look forward to bringing their world-class portfolio to consumers across the Golden State. Above all, Disaronno knows that we are just scratching the surface for what this team can do in this market, and we look forward to rewarding their confidence.”
About Disaronno International USA
Disaronno International USA LLC is a subsidiary of Illva Saronno SpA, a leader in the global spirits business. Disaronno International has always centered on the values of heritage, innovation, and quality. It is primarily known for Disaronno, “the world’s favorite Italian liqueur”, as well as for other great prestige products such as Tia Maria Coffee Liqueur, Engine Gin, Rabarbaro Zucca, The Busker Irish Whiskey, produced at Royal Oak Distillery in Ireland and Sagamore Spirits the acclaimed distillery known for its dedication to crafting the world’s finest Maryland Style Rye Whiskey.. For more information, visit http://www.disaronnointernational.com
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.
