We all know the frustration of waiting for a delivery that needs a signature without knowing exactly when it will arrive. First, you fill the time with small tasks, and when you run out of those, you leave “just for a second” to run a quick errand. Of course, that’s when the delivery van pulls up and, finding no one available to sign, leaves a note saying they’ll try again, sometimes multiple times. Wine can languish in a truck for days, putting it at risk of temperature swings and breakage during failed deliveries.
For a loyal club member or a new buyer looking forward to a wine delivery and uncorking the first bottle, the anticipation can quickly sour when a delivery turns up missing, lost, damaged or even worse, stolen. Wineries understand the value of providing a positive shipping experience in encouraging repeat orders and closer connections.
HubBox has developed a better way for the wine industry to handle deliveries consumers order online. It aims to get packages into their hands on time and intact with a single delivery event by offering an additional checkout delivery option to select a secure, temperature-controlled UPS pickup point open 24/7 near their home or office.
“We know that delivering door-to-door will always be more expensive for a winery than if the driver drops six or ten packages at one pickup location,” says Jake Packard, VP of Revenue at HubBox. “Wineries also save time and money because, if a consumer isn’t home to sign for the package, they won’t have to pay for repeat delivery attempts and the calls and reprocessing that go with them.”
For almost ten years, HubBox has provided ecommerce shipping solutions worldwide to retailers like Macy’s, the GAP and UGG. In the US, it partnered with UPS to provide a network of more than 20,000 one-stop delivery sites so that wineries can offer their customers the convenience of retrieving packages at a time of their choice at no additional cost and a lower carbon footprint.
The HubBox software is compatible across every ecommerce platform including: Shopify, Magento, Woocommerce, Salesforce commercecloud etc. The integration can be set up in just a few hours, and wineries can personalize their checkout page to communicate about additional delivery options.
HubBox makes it easy for any retailers to offer pickup points as a new delivery option right at the checkout, and 12% of wine consumers choose it when offered, saving the average shipper four to seven dollars per package.
Michelle Aichele, Director of Wine Club and DTC Sales at Washington’s Woodward Canyon Winery, reports a “marked improvement in the delivery experience, including an increase in repeat buys. We’ve reclaimed around six hours each week by eliminating the time spent on redirects, returns and other delivery issues.”
”HubBox also helps with increasing the average order value because so many people have had bad experiences with deliveries, so they’ll sometimes order less,“ Packard adds. “But if they’re 100% sure their package will be delivered somewhere secure, they’re more comfortable placing larger orders. 29% of shoppers abandoned an order because it would not arrive in time, delivery would be too slow (20%) or the delivery date was unclear (12%). Wineries working with HubBox can offer a 100% first delivery attempt success, which eliminates risk of theft or misdelivery and removes shopper anxiety.”
To learn more about how HubBox can improve your customers’ experience, talk to Jake Packard at the Wine Sales Symposium on May 16 in Santa Rosa or visit hub-box.com.
