Jury of international experts will judge export strategies of students from the Burgundy School of Wine & the University of Reims
Bethesda, MD (February 26, 2024) – The fifth annual Abridge Wine & Spirits Competition will be held on 04-05 March 2024 in Dijon, France. This academic competition will bring together four teams of students from the School of Wine & Spirits Business of the Burgundy School of Business, and Institut Georges Chappaz de la vigne et du vin en Champagne. Each year, four teams of students are presented with a new case study related to recent developments in the wine and spirits sectors. Finalists defend their strategies for exporting wine and spirits to target countries before a jury of international experts.
The competition – which is sponsored by CASALONGA and FIVS – is co-hosted each year by the School of Wine & Spirits Business of the Burgundy School of Business, and Institut Georges Chappaz de la vigne et du vin en Champagne.
Students from China, France, Greece, India, Italy, and the United States are taking part this year. The experts judging this year’s competition are from Australia, Brazil, France, Mexico, Switzerland, the United Kingdom, and the United States and include:
- Bennett Caplan – President of Abridge
- Caroline Casalonga – Managing Partner of CASALONGA
- Vincent Guionet – Commercial and Marketing Director at Maison Albert BICHOT
- Julie Hesketh-Laird – CEO of FIVS
- Michael Lurie – Managing Director, Brand Strategy at Constellation Brands
- Xavier Millard – Director at Champagne Mailly Grand Cru
- Jolana Novotna – Export Director at Maison JOSEPH DROUHIN & DOMAINE DROUHIN OREGON
- Fernanda Rodrigues Spinelli – Technical Consultant at Laboratorio de Referência Enológica – LAREN/SEAPDR
- Paco Tortolero – Investigador de tiempo completo at UNAM- iij
- Naomi Verdonk – Market Access Information Coordinator at Wine Australia
The case study was designed by Laurel Parker, Vice President of Operations at Abridge – a comprehensive database for entities trading alcohol beverages. Abridge provides subscribers with the latest regulatory norms and compliance information, as well as relevant international agreements, for 110+ countries around the world. The database addresses the categories of certification, composition, definitions, labeling, production, and tariffs for wine, spirits, and other alcohol beverages.
