In 2023, Wine Industry Advisor continued its mission to provide you — our broad audience of professionals and enthusiasts — the latest, most important information about key topics facing our industry.
As this year comes to a close, we’ve taken a look back on 2023’s most-read articles. Topics span the spectrum, from technological advances and modern marketing to government regulations, viticultural developments, winemaking concerns and even a few journalist profiles. It’s a fair reflection of both the breadth of information WIA strives to deliver, as well as the curiosity and informational savvy of our readers.
Wine Industry Advisor would like to thank its dedicated readership for another year of enthusiasm and support. We look forward to boosting our editorial effort even more in 2024. Happy holidays and Happy New Year from our WIA family to yours. —Alexandra Russell, WIA Managing Editor
Expert Editorials
WIA offers its readers a chance to weigh in on topics they feel passionate about through its Expert Editorials. Here are the top 5 contributed columns for 2023. (If you’re interested in this opportunity, contact arussell@wineindustryadvisor.com)
Expert Editorial: Navigating the Nuances of Sustainability in the Wine Industry
Expert Editorial: Six Tips for Raising Capital for Your Wine, Spirits or Beer Brand
Expert Editorial: Tailored Wine Styles Can Boost Marketing ROI
Other Top Stories
Viticulture and Winemaking
As an industry, wine is continually evolving. Vineyard practices adapt to changing climates, winemakers never stop learning or trying to advance their craft. WIA kept pace with new developments as they emerged.
Winemakers Take a Walk on the Wild Side (With Yeast) – Wine Industry Advisor
Harvesting Innovation: Putting AI to Work in the Vineyard – Wine Industry Advisor
Secrets for Growing Better Grapes in Coastal Climates – Wine Industry Advisor
Optimizing Irrigation: Using Tech to Improve Decision Making – Wine Industry Advisor
Changing Demographics
As the generational shift continues to define wine consumerism, WIA addressed the need to connect with new consumers in a variety of ways. In many cases, reaching these younger drinkers will require a change in established industry thinking.
Beyond the Numbers: Building a Successful Wine Influencer Collaboration
Digital Friction in the Wine Industry: Meeting Modern Consumer Expectations
Reels and Algorithms: Marketing Goes High Tech – Wine Industry Advisor
Wine Clubs vs. Subscriptions: Which is Better?
Personality Types
From the popular Turning the Tables series and the newly debuted Wine Industry Champions articles to remembrances and homages, WIA also seeks to introduce readers to the people who keep the industry interesting.
Turning the Tables on Martin Redmond – Wine Industry Advisor
Terroir Is Truth: The Timeless Tutelage of Tchelistcheff (OpEd) – Wine Industry Advisor
Turning the Tables on Natalie MacLean – Wine Industry Advisor
Turning the Tables on Carl Giavanti – Wine Industry Advisor
Wine Industry Champion: Kim Stemler Makes Monterey Wine Shine
Regulations and Compliance
From water and recycling to labeling and insurance, the wine industry faced myriad regulatory challenges in 2023. WIA sought to keep readers abreast of the changing landscape and offer hope and solutions as available.
Winery Wastewater Worries: Adapting to New Compliance Realities – Wine Industry Advisor
The California Bottle Bill: 9 Important Takeaways (UPDATED) – Wine Industry Advisor
Uncovered: The Harsh Reality of California Winery Insurance in 2023 – Wine Industry Advisor
From the Farm to Capitol Hill: Promoting Regenerative Organic Agriculture at an Industry Level
Ingredient Labels Are Coming to the Wine Industry. Here’s What You Need to Know.
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Wine Industry Advisor is an online publication dedicated to editorial content relevant to the wine industry.
Our mission is to be the go-to resource for wine businesses and wine professionals by providing free access to our articles, industry press releases and daily news coverage.
We aim to produce content that is relevant to our industry in an easy and convenient format for our readers: monitoring marketing trends, identifying opportunities for and threats to our industry, and evaluating new products and technology that advances grape growing, wine production, as well as sales and marketing efforts.
Our goal is to speak to and connect with North American wine professionals across the country, foster constructive conversation and feature fresh innovation and the people and personalities beyond the bottle. Find out more about Wine Industry Network’s Wine Industry Advisor. Contact us at publisher@wineindustryadvisor.com.
