The Historical Family-Owned Winery Prepares for an Integrated US Communications Campaign to Promote Their Wines in the US Market
New York, NY, April 27, 2023 – Varvaglione 1921 the historical family-run winery from Taranto has chosen Colangelo & Partners, a fine wine & spirits-focused integrated communications agency, to raise awareness of Varvaglione 1921 and their high quality products. The comprehensive communications strategy will focus on educating and engaging trade and media audiences as well as new and current consumers through media relations and events.
“We’re excited to partner with Colangelo & Partners to promote our wines and our long history of winemaking to industry professionals and consumers across the country, with a focus on attracting the attention of younger generations,” stated Marzia Varvaglione, Business Developer for Varvaglione 1921. “We’re looking forward to bringing added visibility to our brand story and presenting our products to the most influential press and trade in the industry, which will support our continued growth in the United States, one of our main export markets.”
The program will highlight Varvaglione’s commitment to quality wine making and present the brand as a growing, strong and reliable Italian winery. Colangelo & Partners will support Varvaglione 1921 in developing their brand identity and building awareness in the US market, focusing on portraying Puglia as a strong and recognizable winemaking Italian region, as well as establishing the winery as one of the most prominent Primitivo producers.
“We’re looking forward to being strategic and collaborative partners with Varvaglione 1921,” commented Colangelo & Partners’ president, Gino Colangelo. “Our team is excited to present to key trade and lifestyle media these high-quality Pugliese wines, helping the brand achieve its goals of reaching new audiences.”
About Varvaglione 1921
Varvaglione 1921 is one of the leading and fastest developing wineries in Puglia, thanks to a winning combination of native grape growing and winemaking expertise spanning four generations, proactive entrepreneurship, and a strong presence on both the domestic and foreign markets. Varvaglione 1921 addresses an international audience of wine lovers who are looking for a different, modern Italian and Puglia wine experience. Varvaglione 1921 key products such as Papale Oro offer consumers a new way to approach Primitivo and other traditional grapes in an innovative and unforgettable way.
About Colangelo & Partners
Colangelo & Partners specializes in premium food, wine and spirits brands, and has long-established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior. The agency focuses on ‘closing the loop’ between creative communications programs, distribution, promotion, publicity and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results.
