Sebastopol, CA, Sept. 6, 2022 – Ron Rubin Winery in Sonoma’s Russia River Valley becomes the latest winery to join the growing B Corp Certified movement. Established by B Lab in 2006, the B Corp community (B = Benefit for All), is a non-profit network dedicated to “harnessing the power of business, and balancing profit for the purpose of transforming the global economy for the benefit of all people, communities, and the planet.”
With the addition of Ron Rubin Winery, the B Corp network now stands at 5,538 for-profit companies, in 84 countries and spanning 157 industries. Wineries account for 24 of the B Corp community.
B Corp Certification entails operating in accordance with rigorous standards of social and environmental performance, accountability, and transparency. This includes participation in policies, tools, and programs aimed at shifting company behavior, culture, and structure, with the goal of creating an inclusive, equitable and regenerative economy. B Corp companies make a commitment to being a long-term collective force for good. To that end, rigorous assessments and verification are undertaken every three years.
“Since we embarked on this journey, over two years ago, every member of our team has been part of and enthusiastically embraced the meticulous, independent B Corp certification review process. This includes scrutiny of every aspect of business, including corporate governance, respect for the environment, how we take care of and look out for our staff and customers and support our local community. And we’re all in agreement: we are a better company for it!
“Consideration for how we impact the world has been part of our operational DNA from the get-go. B Corp certification, however, brings with it a heightened awareness. Becoming part of the B Corp global movement is the first step in a collective journey that goes to show that doing right and being profitable are not mutually exclusive. We’re a small winery, though one with a big heart. It’s our hope that becoming part of the B Corp movement will encourage others like us to join. And if you’re interested in learning more, and we can be of help, I hope you will get in touch!” – Ron Rubin
Ron Rubin Winery is in the Green Valley, the only sub-regional AVA (American Viticultural Area) in Sonoma’s Russian River Valley and home to some of the world’s finest Pinot Noir and Chardonnay. Forty years after attending UC Davis, vintner Ron Rubin bought the winery in 2011, to focus on production on expertly made, yet affordably priced Burgundian-style wines. The feng shui redesigned winery is SIP- (Sustainability in Practice) Certified and Certified Sustainable by the California Sustainable Winegrowing Alliance. https://ronrubinwinery.com/
B Corp A certified B Corp is a for-profit corporation that has been certified by B Lab, a non-profit company that measures a company’s social and environmental performance against the standards in the online B Impact Assessment. Founded in 2006, B Lab helps companies balance profit with purpose. With the motto “There is no planet B,” the goal is to work towards a global economy that is inclusive, equitable and regenerative. https://www.bcorporation.net/
