Minting continues until September 14; investors can opt for full or fractional ownership via Ethereum or their preferred credit card
Hello Fam was created by leading direct-to-consumer wine platform Vinsent and the owners of Untamed Elephants, one of the largest NFT communities
NEW YORK & TEL AVIV, September 3, 2021—Vinsent and Untamed Elephants today announced the launch of Hello Fam (hellofam.wine), the world’s first all-NFT wine brand, and its inaugural release Genesis Vintage 2021, a Syrah Blend from Jezreel Valley winery in Israel, which will not be sold or distributed outside its initial NFT launch. The NFTs were designed by Ha Yael and Tiffany Wong, a veteran ex-Wine Spectator designer who has worked with over 50 different wine and spirits brands.
The announcement follows a string of successful wine offerings, including NFTs backed by bottles of The Chop Cabernet Sauvignon from former NBA player Yao Ming’s Yao Family Wines and a barrel of 2020 Angelus from Bordeaux’ famed Chateau Angelus. It also arrives at a time when oenophiles and producers alike look for new ways to protect themselves against market volatility and the threat of supply chain disruption.
“Hello Fam is both a statement of quality and a call-to-action for the rest of the industry,” said Jacob Ner-David, Hello Fam co-founder and partner in Vinsent, a leading direct-to-consumer wine platform. “No longer do we have the luxury to continue making wine and selling it like the world hasn’t changed. With this launch, we invite wine-lovers to join us in securing the future of one of the world’s oldest and most beloved industries, and one of life’s greatest pleasures.”
“NFT investors looking for full or fractional ownership of a real-world asset should take a hard look at what we are doing,” said Adam Ghahramani, Hello Fam co-founder and owner of Untamed Elephants, one of the largest NFT communities and collections. “We have democratized access to both NFTs and fine wine, at levels that makes sense for every class of investor.”
How it Works
1 Grape Fam NFT = 1 Case of Genesis Vintage 2021
Buy a Grape Fam NFT and receive membership in the world’s first NFT winery and tokenized ownership of one case (six 750ml bottles) of our upcoming Genesis Vintage 2021 wine release, which will be stored indefinitely in an insured, temperature-controlled facility and never sold outside of the NFT.
Buy/sell/trade Grape Fam and ownership of the wine changes with it. Also: Genesis holders will benefit from EVERY future wine produced.
Crush the Grape, Claim the Wine
At any time, investors can crush (“burn” in NFT lingo) the Grape Fam, pay a processing fee, and take shipment of Genesis Vintage 2021. While they may regret it later, other holders will cheer, because they’ve just reduced the supply of Grape Fams on the market and increased their collectability.
Built-In Fractional Ownership with Seedlings
To promote inclusivity and enable fractional ownership, investors will be able to purchase and trade Seedling NFTs, which are each backed by a single bottle of Genesis Vintage 2021. Collect and destroy 6 Seedling NFTs to redeem for a case of wine. Seedling NFTs will not have rarities attached, so in general it’s better to buy a full Grape Fam.
Find the Rare Fams
When investors mint a Grape Fam, they won’t know which one they receive as each has different, random traits. Two traits will be coveted:
Golden Grape Fam: 50 Grape Fams will be golden. If investors hold one, they’ll receive every new wine Hello fam! produces for free. Additionally, their wine will be enclosed in six gold-labeled, 1500ml magnum-sized bottles.
Signature Grape Fam: 5 Grape Fam will be Signature Edition. This is the most valuable Grape Fam because investors will get to customize it with one unique trait of your choice (within reason). Then it will be featured on our Genesis Vintage 2021 label, immortalizing it forever. Their wine will be stored in a single, 12L Balthazar bottle.
Minting Details
Launch Day
August 31, 2021 at 10 AM ET (early access) or 2 PM ET (public)
Max Supply
8,500 Grape Fam and 9,000 Seedlings
All unminted grape fam and seedlings will be burnt after 14 days
Minting Price
0.1 ether (Grape Fam) and 0.02 ether (Seedling)
(subject to ETH/USDC value)
Because We Care
1% of every Grape Fam and Seedling Mint will be donated to a select food, farming, or environmental non-profit voted on by the community. 2% of every Mint will go to saving the elephants.
For more information about Hello Fam, or to find out more about s Genesis Vintage 2021, please visit: www.hellofam.wine.
About Hello Fam
Hello Fam! is co-founded by Vinsent, which helps 100+ wineries sell directly to consumers, Adam Ghahramani who runs one of the largest NFT communities and collections in the world (Untamed Elephants), and Tiffany Wong, veteran ex-Wine Spectator designer who has worked with over 50 different wine and spirits brands. Genesis Vintage 2021 will be a Syrah blend red wine from Jezreel Valley, which has a track record of producing 90+ scoring boutique luxury bottlings for Syrah. We are producing a collectible, award-caliber wine that will stand on its own and the test of time. Genesis Vintage 2021 will never be sold or distributed outside of our initial NFT launch, making it extremely limited. Hello Fam has been featured in Forbes, along with other leading outlets.
