The Daou Brothers Set Sights on Global Luxury Footprint with Top Tier Wine Brand
New York, NY (May 18, 2021) – PATRIMONY Estate, a winery founded by co-proprietors and brothers Georges and Daniel Daou, announces today that it has named award-winning public relations agency Magrino PR as its agency of record to spearhead media relations strategy for the high-end range.
As PR agency of record, Magrino will help PATRIMONY communicate the values and the vision the inseparable brothers share to further their own dreams of making world-class wine, joining the ranks of the classic, history-marking red wines of the world. With Daniel Daou as the winemaker and Georges as the philosopher and brand strategist, the brothers seek to share their winemaking philosophy with luxury wine aficionados at relatively accessible prices (each priced as $275): the Cabernet Sauvignon 2017, Cabernet Franc 2017, and Caves des Lions 2018.
Winemaker Daniel Daou values phenolics and the unique terroir of Paso Robles’ Adelaida District to craft pure wines that can be aged or enjoyed now to savor the complexity, from intense aromatics to the silky finish. As pioneers in Paso Robles with a continued pursuit for excellence, PATRIMONY Estate illustrates how the brothers’ innovation and quality winemaking produces revered, acclaimed wines.
“We are thrilled to be partnering with an agency that truly understands the essence of luxury wine. We feel there isn’t a better company to help us grow PATRIMONY in the ultra high-end wine market and we look forward to seeing where we grow, together,” says Chris Avery, Senior Vice President of Sales & Marketing for PATRIMONY Estate.
PATRIMONY Estate is well-positioned to be a leading voice in the American and global wine industry, a notable position for a family-owned winery dedicated to luxury wines. Wines are available via an exclusive direct-to-consumer allocation list, and on-premise distribution which is growing across the country.
The range of wines are detailed below. For more information and to sign up for the wait list, visit www.patrimonyestate.com.
PATRIMONY Estate Cabernet Sauvignon 2017 ($275)
This uber concentrated wine offers intense aromatics of lilac, hibiscus, thyme, and dark chocolate. A full-bodied, silky palate is characterized by a beautiful harmony of ripe blackberries, black currant, and blueberries. Aged for 30 months in rare French oak barrels.
PATRIMONY Estate Cabernet Franc 2017 ($275)
The brand’s first-ever Cabernet Franc release was well-received by consumers. Scents of violets, hibiscus, exotic flowers, and cigar box intermingle with blackcurrants, baked blackberries, and grilled meats, giving way to an expansive palate with a minerally backbone and velvety tannins. Aged for 30 months in rare French oak barrels.
PATRIMONY Estate Caves des Lions 2018 ($275)
This blend of Cabernet Sauvignon (64%) and Cabernet Franc (36%) is a deep expression that mesmerizes with an array of nuanced flavors: rose petals, cigar box, blackberry jam, dark cherries, hibiscus, stone fruit, vanilla, and dark chocolate. The tannins are fresh and supple, giving way to a fresh and vibrant finish. Aged for 27 months in rare French oak barrels.
ABOUT PATRIMONY
PATRIMONY Estate is a winery in Paso Robles helmed by co-proprietors and brothers Georges and Daniel Daou, leading figures in the Central Coast winemaking community. This range of outstanding, critically acclaimed fine wines showcases the Daou expertise and proves PATRIMONY Estate sets the stage for world-class Bordeaux varietals from the Adelaida District in Paso Robles. As stewards of the land, Georges and Daniel bring a modern take to heritage and legacy to craft luxury, age-worthy wines that compare to any cult classic from the United States, Europe and beyond.
ABOUT MAGRINO
Magrino is an award-winning, preeminent lifestyle public relations and marketing agency with more than 25 years of experience and success. The agency specializes in public relations, marketing, brand development, digital marketing and communications for the world’s most revered luxury brands in travel, real estate, food, wine & spirits, fashion, beauty, health & wellness, home furnishings & design, and consumer goods. The agency combines breakthrough creative ideas, unparalleled strategic insights and intelligence to achieve marketing and business goals for every client. For more information visit magrinopr.com.
