Symposium Tracks Will Focus on Wholesale and Direct to Consumer Channels
Healdsburg, Calif.—April 14, 2021—Wine Industry Network (WIN) announced today that registration is now open for the Wine Industry Sales Symposium, a two-day educational conference focused on both wholesale and the direct-to-consumer sales channels. The virtual event is scheduled for Tuesday and Wednesday, May 25th and 26th, from 9:00 a.m. to 12:00 p.m. PST. Registration is free for wine industry professionals.
“Pivot” was the over-used phrase for the wine industry in 2020. Between the global pandemic, lockdowns, and fires that raged across the U.S. western coast, professionals in all sectors of the industry had to shift gears in order to navigate the uncertainty that ensued—particularly when it came to sales and marketing.
Now, in 2021 WIN invites you to put “pivot” aside and look ahead at the industry’s new trajectory.
“As is often the case, challenging times drive creative thinking and we certainly have seen that in how our industry responded to the impact of COVID-19,” says George Christie, President of Wine Industry Network. “Out of necessity, we found new ways to engage, market, sell, and deliver our wines into the hands of our consumers. This conference will highlight some of the best of what we’ve learned from 2020—which is why we’re offering it for free to anybody in the industry,” adds Christie.
Navigating (or disrupting!) the traditional three-tier norms; utilizing the latest sales and marketing technologies; strategically enhancing consumer engagement and brand loyalty. These are just some of the areas where the industry actually advanced within the last year.
The Wine Industry Sales Symposium is a conference designed to support every facet of the sales process and all channels. We’ve lined up leading experts to discuss these topics and more.
Sessions include:
Tuesday, May 25:
- State of the Wine Market & Wholesaler News
- Small Producers & Large Distributors—A Winning Combination
- Staying Ahead of the Curve—A Peek Into Wine Tech of the Future
Wednesday, May 26:
- How to Integrate DTC and 3-Tier Practices for a Stronger Future
- Using Data Analytics to Build a Stronger Wine Business
- Three Pillars of DTC Wine Sales Success
This is a free symposium for the wine industry, interested professionals can register here: REGISTER
About Wine Industry Network (WIN):
Wine Industry Network (WIN), is based in Healdsburg, CA and is THE business resource for the wine industry. WIN produces three annual trade shows & conferences, the North Coast Wine Industry Expo (WIN Expo), the Wine & Weed Symposium, and the Wine Industry Sales Symposium; as well the online daily news publication, Wine Industry Advisor; an online employment resource, WIN Jobs; and THE North American Wine Industry Database, Wine Industry Data (WIN Data).
