Videos

VIDEO ARCHIVE

00:28:40

Wine Industry Insiders with Jennifer Warrington

In this episode of Wine Industry Insiders, George interviews Jen Warrington of WISE Academy. They discuss where she and her accent are from, her...
00:21:27

Irrigation Simplified

Getting your irrigation right—how much and when—is critical to crop quality and yield. Your canopy management strategy, deficit strategy, nutrient spending, agronomic intent, and water...
01:20:00

Yeast Nutrition in Winemaking: Your Most Common Questions Answered

https://www.youtube.com/watch?v=This webinar aims to present to winemakers the state of research about yeast nutrition in wine fermentations to guide the producers in their nutrition...
00:59:12

How to Effectively Collaborate with Your Distributor to Future-Proof Your Winery

The future growth and success of your winery requires forward-thinking strategies in collaboration with your distribution network. During this webinar, we’ll explore key pillars...
00:45:01

New Research on Wine Consumption Trends: Navigating the Generational Shift from Boomers to Millennials & Gen X

We keep hearing that “wine consumption habits” are changing, Baby Boomers are aging, and that we should pay attention to new customer groups…but what...
00:59:07

Cultivating Connection – How to Capture the Hearts and Minds of Your Customers

How much do you know about your customers? Are you one of those wineries marketing solely based on club and non-club members? Or have...
00:03:50

North Coast Wine Industry Expo Exhibitors Guide

WIN Expo, Nov. 30, 2023 at Sonoma County Fairgrounds The North Coast Wine Industry Expo (WIN Expo) trade show floor hosts nearly 300 exhibitors in...
00:32:14

Five Ways to Help Simplify Beverage Alcohol Taxes, Licenses, and Registrations

Winemaking is a labor of love; tax compliance on the other hand … not so much. Maintaining beverage alcohol compliance is complicated and time-consuming...

Reels and Algorithms: Marketing Goes High Tech

Adding video and AI to your winery marketing may be easier than you think. By Laurie Wachter   The world of marketing sometimes feels like it’s spinning...