WineMarketCouncil_lifestyle
Wine Market Council Launches New Study to Better Engage Younger and Multicultural Consumers 
May 30, 2024 – Napa Valley, California – The Wine Market Council (WMC), a membership-driven leader in advancing the U.S. wine market through research and insights, is pleased to announce the...
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Afternoon Brief, May 24th
Wine Hits Back at Negative Headlines: The Wine Market Council is leading the charge against pessimistic wine stories about the US market...
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Wish You Were Here: Notes from the 2024 Wine Sales Symposium
Insights from the 2024 Wine Sales Symposium, produced by Wine Industry Network (WIN) By Alexandra Russell and Laurie Wachter On Thursday, May 16, more than 300 attendees showed up for the 2024 Wine Sales...
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Afternoon Brief, May 1st
Millennials and Gen X Want a Wine Vacation, Not an Education: Research commissioned by a marketing firm may yield new insight into the issue and how to modernize the wine industry for a younger crowd....
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Afternoon Brief, March 26th
President of Treasury Americas, Ben Dollard to Keynote 2024 Wine Sales Symposium: Wine Industry Network (WIN) has announced Ben Dollard, President of Treasury Americas, as the distinguished keynote speaker...
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Wine Market Council to Launch New Study on Wine Club/DTC Success Factors
March 26, 2024 – Napa Valley, California — Do you know which features or perks keep your wine club members loyal and engaged? Are your direct to consumer (DTC) strategies working effectively? These...
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Afternoon Brief, March 21st
Sherry-Lehmann’s Park Ave. Landlord Gets OK to Clear Out Booze in $4.8 Million Rent Dispute — After a Year of Collecting Dust: Iconic wine retailer Sherry-Lehmann’s Park Avenue landlord has won permission...
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Wine Market Council Punches Up: IDs Challenges, Focuses on Opportunities
Now is the time for bold action and new ideas. By Alexandra Russell Liz Thach, Wine Market Council Wine Market Council gathered members yesterday for its first in-person Research Conference in five years....
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Afternoon Brief, March 15th
Dom Perignon, Expensive Wines Found in Search Tied to Retail Thefts in North San Diego County: Photos released by investigators showed several bottles of Dom Perignon, Inglenook and Caymus wines, each...
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Afternoon Brief, March 8th
Women Are ‘The Emerging Market’ for Fine Wine – But Merchants Must Invest to See Growth: Fine wine merchants and private client teams may be missing a trick by failing to invest in high-net-worth women...
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