Dale Stratton is the owner of Five Points Consulting, LLC, a 35-plus year veteran on the wholesale side of the wine industry who previously worked for Constellation Brands, among others, offering insights...
There will be numerous changes that history will associate with 2020. For those involved in the wine industry, maybe the one that will best define the year is pivoting, adjusting on the fly to the additional...
The fact that two marketers are moderating Wine Industry Network’s (WIN) 3-Tier Wine Symposium this year is not by chance. WIN launched the one-day conference in 2019 to help wine industry executives and...
AUBURN, Calif., Feb. 13, 2019 /PRNewswire/ — ELA Consulting Group LLC has changed its name to Okos Partners LLC and has brought on a new partner, Laura Webb. Webb specializes...
The wholesale channel has always been challenging, particularly for small to medium-sized wineries, and over the last two decades, things have gotten even harder. Many wineries have responded by focusing...
Winery owners—most business owners, for that matter—live and breathe their brands. They believe in them wholly and unconditionally. This passion and confidence are critical ingredients in the success of...
Getting out of your office and visiting your distributors in their markets is an essential element of running a successful business. Face-to-face meetings within your distribution network offer vital local...
The second in a series on improving your standing with your distributors
In our last article (Winning Distributor Attention), we began a journey of discussing the importance of and challenges in understanding...
There are over nine thousand wineries in the US selling countless brands. Pushing this ocean of product through the chaos of a quickly changing and ever-consolidating distribution network poses monumental...
