It’s already the middle of August and in my neck of the woods school has started, which brings to mind autumn and starts me thinking about the coming holiday season. It’s not too early to start planning...
For those of you who write promotional pieces, newsletters, emails, event invitations, etc., coming up with topic ideas is not always easy. Even the most creative of us experience brain freeze sometimes....
40 Years Later Pinot Noir Joins Cabernet Sauvignon and Chardonnay in Besting French Rivals: On the 40th anniversary of the 'Judgement of Paris,' the United States has once again proven the best place to...
Times change, people change and tastes change. What people want at one stage of their lives is not necessarily what they want at others. Are you keeping up with your regular customers? The people who have...
We are familiar with the saying by Jean-Baptiste Alphonse Karr a 19th century French critic and journalist, which is loosely translated “The more things change, the more they stay the same.” In marketing...
I came across an interesting article by Mikita Mikado the co-founder and CEO of PandaDoc on the ways people think, and how you can get them to buy by paying attention to their actions to discern the way...
One of the things I say most often in my seminars for wineries and wine associations is, “It’s not all about the wine.” So today’s blog is a little different, in that I have noticed when I go to winery...
El Niño or La Niña: California Unprepared for Both: With El Niño we were told California's drought would be washed away. That didn't happen...
As many of you know my marketing sales and customer service offerings include mystery shopping for individual companies and associations. Recently I finished a large mystery shop (using multiple shopper...
I was wine tasting recently and went to several different wineries in the course of one day. The wines were good, actually very good, no complaints about the wines at all. The hard part for me was that...
