Imagine: An intimate tasting room setting that exquisitely showcases your brand. Handing your guests a glass of wine then taking them on a private tour of the high tech production facility where you craft...
Don’t depend on your bottling date to build excitement and encourage sales for upcoming releases! 5 steps you can take today to be ready for the uncharted times ahead. There are many things we can’t...
The off-premise alcohol purchasing frenzie sparked by the pandemic lockdown peaked in the first full week, and wine sales were down -24% comparatively in the following week ending March 28, according to...
“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. Howard Hewitt is a retired writer, marketer, and digital marketing professional located in Indianapolis, In...
Creativity is not innovation and vice versa. Creativity, according to KeyDecisions.com, is recognized as fresh ideas and innovations are about implementation of creative advancements. The thought...
Source: Zepponi & Company Santa Rosa, Calif., April 6, 2020 – Now, several weeks into COVID-19’s appearance and rapid spread in the U.S., the virus’s impact on the beverage alcohol industry and...
Despite wineries being shuttered and millions of people sheltering in place due to the COVID-19 pandemic, consumers have not stopped buying wine, but have increasingly turned to other channels for their...
Let’s face it. Conventional winemaking is a labor intensive, messy business. Between manual or mechanical punch downs and arduous barrel and tank cleaning regimes to remove spent pomace, winemaking...
The wine industry has weathered many obstacles, be they fires, phylloxera, or prohibition. Today we face uncharted waters with the coronavirus. Our path forward may be challenging, but we will get through...
Even though Oregon only produces one percent of the wines made in the United States, this states accounts for 52% of total vineyard acres that received biodynamic® certification from Demeter USA, a not-for-profit...
