If you want to sell something, the first step is to introduce yourself, and not just by saying: “Do you need help?” but by giving them your name, “Hello, I’m Susan, may I help you?” The second step is...
Happy Thanksgiving! After a wonderful day with family and friends, it is back to work on Friday and through the weekend for some of the busiest days of your year. You should be smiling non-stop for three...
Sometimes goal setting is measured on what management would like to see; rather than what is a reasonable increase or numbers that your sales staff can accomplish. Start with checking what the sales goals...
Think of connections with your guests as the most valuable tool in your sales toolbox. Once you have created a connection with the people who come to your winery, the sale will be much easier and your...
Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing Strategies: “Not everyone in your CRM is created equal. Some are more engaged, some purchase more, some are involved in wine...
Premium (higher) pricing of wine is one way to display the quality associated with the wine. Before you decide to enter the premium pricing arena, get some opinions on what others think about your wine....
It’s easy to get stuck into ruts mentally. Many times, when we come up against something new or different, we may try to fit it into the structure for similar information that already exists in our brain....
Discover: What your customers are looking for. What has stopped them from buying (from you or others) in the past. According to Harvard Business Review: More than 50% of customer loyalty is based on the...
Continuing the theme from last week’s blog, here are more tips on working with your local tourism programs (and others) to promote your winery and increase sales. Thanks to Thomas Salley, Director...
Your local tourism board can be a great help to your winery. Not only do they promote the city, town or county, including your winery, they also have information that can help you putting your own plans...
