Most companies these days have rewards programs for loyal customers. Though how successful these programs are varies considerably from company to company. In April, I came across an interesting article...
The other day I was talking to a friend of mine. Rebecca, who owns Maximum Value Marketing. We have known each other for years and enjoy a good chat about all things marketing. We can talk about marketing...
These days if you are in business an online presence is essential to your success. Critical to that success is that your keep updating your online presence to keep up with the changes in online platforms...
For many people life is (or seems to be) more stressful these days. We have more to do, more to think about at work and at home. So when I came across this article by Nina Zipkin on Entrepreneur Daily,...
An article publish by Mind Tools reported that Gallup published a study about the value of having good friends (or at least one good friend) at work. The poll showed that people who have a friend...
Before we talk about what can make your brand and products stand out in the crowd, let’s start with why they need to. According to an article by Samuel Edwards originally published on Entrepreneur.com,...
Of course there are many reasons that people decide to leave their jobs. However, according to an article by Brigette Hyacinth published late last year, “A Gallup poll of more than 1 million employed U.S....
The answer is value. Many times when we think of value we think of price. However, value does not necessarily mean price. Consumers want to know they are getting value for their money, but value means...
Elizabeth “E” Slater may be small in stature (she’s 4’ 10”), but she packs a wallop of a message for the wine industry on sharpening its focus with direct to consumer (DTC) sales and customer service....
Interesting article in Wine Business.com last week by Cyril Penn about how big data can unlock DTC potential and boost sales. There was a lot of good information in the article, some of which I will go...
