DTC Wine Symposium

Hilton Concord Hotel 1970 Diamond Blvd., Concord, CA, United States

The DTC Wine Symposium is presented by and a fundraiser for Free the Grapes! The event has raised more than $1 million for Free the Grapes’ PR campaign, and the Coalition for Free Trade’s legal work (CFT “retired” in 2014 after achieving its goals). These two groups have worked closely with industry lobbyists and regional […]

DTC Wine Symposium Session — Perfecting Promotions: The Best Text Message Campaigns

Hilton Concord Hotel 1970 Diamond Blvd., Concord, CA, United States

There are so many ways DTC teams can elevate their communications with text messaging, but this session is laser-focused on just one: promotions. We’ll delve deep into the art and science of crafting text promotions that drive significant wine sales, and how to execute them to their full potential. Attendees will gain insights from the […]