How much do you know about your customers? Are you one of those wineries marketing solely based on club and non-club members? Or have you taken the next step and are marketing to your customers based on whether or not they are club members, multiple buyers, first time buyers or prospects? When was the last […]
Sonoma State University’s (SSU) Wine Business Institute (WBI) announces the launch of A Report on the Wine Industry Today, offering a fresh perspective on the current landscape, the opportunities and the challenges facing wine industry leaders in 2023. Faculty contributors to the inaugural issue include Economics Professors Chong Kim and Rob Eyler along with Wine Business Professor InHaeng Jung. […]
Do you want more wine sales and higher margins, but aren't sure how to get there? The short answer is: more traffic! More traffic to your website, to your tasting room, and more visibility to your brand. Search Engine Optimization (SEO), is the best way to increase your revenue, without having to pay for expensive […]
Join Dream Big Darling for an exciting professional summit showcasing personal and business development and the wines for which Paso is famous. You’ll be networking with and learning from incredible tastemakers in the Dreamer community, tasting some of the region’s most buzzworthy (and mostly women-made) wines, and gaining takeaways, connections and insights that will resonate long after […]
Join us on January 13th for the 2 Towns Cider Week Kickoff! Explore "The Brands That Built Us" with exclusive specials and food pairings featuring our flagship ciders. Whether you're a seasoned cider enthusiast or a newcomer eager to explore the world of craft beverages, this event promises a unique journey through the heart of […]
Join us for 2 glorious days along the Wine Road for our 31st Annual Winter WINEland …The perfect winter escape…taste current vintages, multiple varietals grown in Sonoma County, and experience the beauty of Winter in Sonoma County. Restock your cellar, enjoy wine with friends, discover new wineries or old favorites in Sonoma County Wine Country. […]
Join us on January 13th for the 2 Towns Cider Week Kickoff! Explore "The Brands That Built Us" with exclusive specials and food pairings featuring our flagship ciders. Whether you're a seasoned cider enthusiast or a newcomer eager to explore the world of craft beverages, this event promises a unique journey through the heart of […]
Join us for an engaging cider crafting workshop and a chance to meet the maker behind 2 Towns Ciderhouse creations. Dave Takush, will personally guide you through the art of transforming juice into cider. Connect with Dave, gain insider tips, and savor a variety of our award-winning ciders during this immersive event. Whether you're a […]
Embark on a cosmic journey at the 2 Towns Tap Room as we unveil our newest creation, the Apricot Cosmic Crisp Cider! Immerse yourself in interactive activities that are all about disc golf. Even if you're not a golfer, this event offers a unique opportunity to dive into the world of flying discs. Our local […]
CiderCon is the largest gathering of hard cider makers in the world. The show is produced by the American Cider Association, an organization of cider and perry producers in the United States. Our mission is to grow a diverse and successful U.S. cider industry by providing valuable information, resources and services to our members and […]
As of December 8, 2023, the new European Union regulation on wine labeling will come into force, which requires the declaration of nutritional and ingredient information, and directly affects all wineries exporting to Europe. Instead of necessitating a completely new back label design, the EU allows an 'off-label solution' in which the necessary information is transmitted […]
On December 8, 2023, the European Union implemented a new wine labelling regulation, mandating the declaration of nutritional and ingredient information in a specific format. This directly impacts all wineries exporting to Europe. Instead of necessitating a completely new back label design, the EU allows an 'off-label solution' in which the necessary information is transmitted […]
Presented by and a fundraiser for Free the Grapes!, the DTC Wine Symposium is celebrating its 17th year as the nation’s premier winery DTC sales and marketing conference. The symposium will be held January 17-18, 2024 and will include captivating keynotes and practical workshop sessions that will inspire you to achieve more, an innovative trade […]
The Agriculture and Climate Conference is organized by the California Land Stewardship Institute (CLSI) / Fish Friendly Farming and is funded by a grant from the California Department of Food and Agriculture (CDFA) Can California wine and agriculture survive what is coming? Experts will present information on weather predictions, heat adapted variety plantings, water management […]
Bold Predictions, a virtual Wine Industry Leadership Conference, will feature industry experts who will share their insights and predictions on emerging trends, challenges, and opportunities wineries can expect to face in the year ahead, along with advice on how to best overcome the challenges while taking full advantage of the opportunities. Session 1: Four Takes […]
There are so many ways DTC teams can elevate their communications with text messaging, but this session is laser-focused on just one: promotions. We’ll delve deep into the art and science of crafting text promotions that drive significant wine sales, and how to execute them to their full potential. Attendees will gain insights from the […]
Don’t miss an opportunity to discuss the emerging trends impacting the wine industry. Our panel of industry leaders will discuss their observations on the current business climate, offer their take on the evolution of the wine market and share insights on what is needed for continued success in the years to come. We plan on […]
Hosted by the American Society for Enology and Viticulture (ASEV) and the California Association of Winegrape Growers (CAWG), the event will take place at the SAFE Credit Union Convention Center from January 23-25, 2024, in the heart of downtown Sacramento. This year’s program includes relevant sessions designed to keep the grape and wine industry updated on the latest innovations, emerging trends, […]
In the current global warming scenario, wines show flat sensory profiles with high alcohol content, high pH and lack of varietal aroma and freshness. Acidification biotechnologies such as the use of L. thermotolerans help transform sugars into lactic acid by strongly reducing pH and slightly reducing alcohol content. These biotechnological strategies help to improve freshness […]
Chalone Vineyard Invites You to New Tasting Room in Carmel-By-the-Sea to Experience Wines That Best Exemplify the Monterey Peninsula Foley Family Wines’ Chalone Vineyard welcomes the community into its new tasting room in sophisticated Carmel Plaza with Chalone wines and locally-inspired small bites. Foley Family Wines and the team at Chalone Vineyard look forward to sharing […]
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