How Beverage Brands Can Grow On-Premise Sales

Sommeliers Choice Awards will host an online discussion on how beverage brands can develop sales processes to grow on-premise sales. Attend this Q&A and insightful session on how beverage brands can develop sales processes to grow on-premise sales with Sid Patel, CEO of Beverage Trade Network and Sommeliers Choice Awards, and Jason Steffens, Senior Training Manager at Deutsch Family Wine & Spirits, the company behind growing brands like YellowTail and Josh Cellars in US market.

Jason Steffens will explore the elements of setting up an effective on-premise sales process which includes how to cold call new restaurants and bars, how to pitch distributors that work with on-premise as the main focus, how to get the sales team to close better, and more.

This session will cover on-premise sales strategies, including cold-calling new restaurants and bars, pitching distributors, and more.

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