Third generation grape grower, John Saini and his sons, Brian and Mike, of Saini Farms, wear their farming hearts humbly on their sleeves. There’s little doubt they spend their lives tending to 300 acres of land that has been a precious part of the family, going back to 1917...
Point-of-Sale systems in wineries seem to be a love-hate relationship…many times the hate overcoming the love as the frustrations of adapting to changing and challenging environments puts a strain on winery personnel and the electronic retail and data system that supports their efforts.
For wineries seeking answers and comparisons, there are two major reports available which can give insights into sales and marketing trends and tactics. Released in May 2019, VinterActive’s VinQuest Report is based on a survey of wineries returning a total of 110 surveys from across the nation (although a preponderance came from CA).
Single Use Liner Reduces Use of Water, Sulfites. Eliminates the press.
The GOfermentor is used by many commercial wineries all over the world. One of the interesting...
Last week’s Third Annual Wine and Weed Symposium attracted a huge group of wine and cannabis professionals to the Hyatt Regency Sonoma Wine Country in Santa Rosa to learn about emerging trends in consumer behavior, the impact on wine sales in states where recreational cannabis is legal, and how alcohol beverage companies can and do invest in cannabis. The continuing enthusiasm for this new frontier, this brazen opportunity, and the vast cross-marketing potential with the wine had attendees leaving on a high note.
While the 3rd Annual Wine & Weed Symposium offered ideas to both camps on how to work together, utilizing marketing strategies, and integrating more women into the ranks, the critical piece of information that many in the audience were waiting for was presented during Jessica Lukas’ session, “The Cannabis Impact on Wine”.
As we eagerly anticipate the 2019 Sonoma Wine Auction, to be held September 19—21, we thought it would be illuminating to learn a little more about this year’s co-chairs, Gina Gallo and Chris Jackson, who happen to be from two of the most influential, long term Sonoma wine families. They also happen to be the two largest landowning families in terms of vineyards.