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Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing Strategies: “Not everyone in your CRM is created equal. Some are more engaged, some purchase more, some are involved in wine club, some aren’t. Should you treat them all the same? No!”

Soda Rock met the challenge head on. Once route 128 and Alexander Valley opened and people were probably going to be travelling to check out the damages, the winery set up a temporary tasting bar. They invited the public to come see what they lost but also what they had not. The wines were good, the spirits were up, and everyone was safe.

Tactics and Techniques Designed to Drive Demand for Your Brand: The Wine Industry Network (WIN) 3-Tier Wine Symposium last May was designed to help small to midsize wineries understand how to succeed in today’s evolving wholesale channel.

Mitigating for Smoke Exposure and Returning Value to Tainted Wine: That wildfires have become an annual summer ritual comes as no surprise to anyone. Not only are the numbers increasing – in 2017, there were 71,499 wildfires, compared to 65,575 wildfires in the same period in 2016, according to the National Interagency Fire Center

What to Expect When Cal Expo Hosts Unified Wine & Grape Symposium for 2020: With the move to the Cal Expo for the 2020 Unified Wine & Grape Symposium (UW&GS), both attendees and exhibitors might have questions about what to expect.  What will be different, how does the facility impact how the trade show is presented, and are there changes to the programming? What is the situation with lodging and transportation?

Kunde and Vintage Wine Estates (VWE) have filed suit against their insurers at Sonoma County Superior Court collectively seeking approximately $20 million in losses....

Vinexpo New York, now in its third year, is drawing thousands of exhibitors, buyers, and conference attendees into what has become one of the...

Managing the Impact of Climate Change: While the full impact of climate change on the wine industry remains to be seen, we are already beginning to see the initial effects of it. This year’s 8th annual North Coast Wine Industry Expo (WIN Expo) offers some insight and practical applications in the late-morning session: Managing the Impact of Climate Change; The Evolution of Vineyard & Winemaking Practices session.