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Sonoma Wineries Are Itching to Open Up Their Doors and Invite Back Visitors

The shelter-in-place order has been hard on wineries that rely on tasting room and on-premise sales as well as their front line allies, tasting room staff and waiters, who have been out of a job...

Should Your Winery Engage a PR Agency to Amplify Its Message?

During these unprecedented times of the COVID-19 pandemic, winery doors were abruptly shut to the public...

US Drinkers Have Increased Wine Consumption During Lockdown, Led by More Involved Drinkers, as Interest in Locally Produced Wine Surges

America’s 77 million regular wine drinkers upped their frequency of wine consumption during the pandemic lockdown, despite the closure of many on-premise establishments, according...

A New Chapter for Virginia Sparkling Wines

Virginia’s first all-round custom sparkling wine facility will soon offer traditional method sparkling production services to Virginia wineries, their point of sale clients, and consumers. A graduate of Virginia Sparkling Company logoEngland’s Plumpton College, Elliott Watkins, will oversee operations at the Virginia Sparkling Company (VSC), an adjunct of his family’s Veritas and Flying Fox operations...

Marketing During a Crisis – Tips to Pivot Your Marketing Messages

Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.  In the wine industry, we don’t typically analyze...

Where Will Wine Sales Come from Next Month?

Despite wineries being shuttered and millions of people sheltering in place due to the COVID-19 pandemic, consumers have not stopped buying wine, but have...

Oregon Wine a Leader in Biodynamics

Even though Oregon only produces one percent of the wines made in the United States, this states accounts for 52% of total vineyard acres that received biodynamic® certification from Demeter USA, a not-for-profit that offers biodynamic certification to farms.

New Napa Ballot Initiative Splits Wine Industry, Set to Repeat Measure C Battle

After the controversial and hotly debated Measure C was narrowly defeated in Napa County, the organization responsible for bringing the measure to the ballot, Napa Growers and Vintners for Responsible Agriculture (NGVRA), is attempting to get a new initiative on the November 2020 ballot ...
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