Winemaking techniques constantly evolve as the wine industry develops, tests, and adopts new methods. Individual winemakers hone their craft and processes by experimenting with new approaches, and changes...
Getting a consistent take on wine sales in the U.S. remains a crap shoot
even in the data-driven, all-things-can-be-measured 21st century.
By Jeff Siegel
Wine sales in 2021 declined 0.5% in volume, which...
As soon as harvest is complete, vignerons need to start preparing their vines and vineyards for dormancy.
By Bryan Christiansen
The vineyard cycle is split into 6 different stages throughout the...
Price elasticity calculations can help a winery predict how consumer demand will change for an SKU following a price adjustment.
By Nathan Hart
A data-driven decision making strategy can optimize your...
Winemakers are expressing Chardonnay in an entirely new way.
By Kathleen Willcox
Malo + Chardonnay = J. Lo + Ben Affleck.
You either love them together or gag at the very notion. But perhaps...
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We are super excited to share with you that BTN is bringing its international...
How can we end the dumbing down of wine conversations?
By Randy Caparoso
Before you go jumping to conclusions about the nature of my incendiary question, let me be clear about who I’m targeting.
Natural...
The 2022 Wine Industry Economic Study reveals the true, deep impact
of the wine industry on the larger U.S. economy.
By Jim Trezise
Wine is many things: a farm product, a liquid food, a social lubricant,...
Despite heightened worries over their health following the pandemic, consumers consider the health of the planet even more critical, according to a recent survey by Innova Market Insights. Sustainability...
By Carl Giavanti
Dr. Liz Thach, MW, is a freelance wine writer, wine market expert, researcher, educator and consultant based in California’s Napa and Sonoma counties. She is an award-winning author and...
