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Three Tier Talk

The #1 Wine of the Year

Brian Rosen -
Today my friends, the Wine Spectator, the industry leader in wine reporting, announced the #1 wine of the year. This was a long drawn...

And the best wine retailer in America is?

Brian Rosen -
In my travels and lectures I am often asked, and by often I mean many times a day, who I feel the best retailer...

Holiday Blues; go to market strategy

Brian Rosen -
I am a consultant. I travel all over America and Europe helping business in the three-tier system. I work with wineries, wholesalers, brands, brewers, importers,...

Winning Big by Thinking Small

Brian Rosen -
I look at the three tier system as one that is ripe with opportunity for emerging brands, brokers, and all those that make and...

How do we get the retailer to buy and sell our wines?

Brian Rosen -
- Brian D Rosen. I have been on the road for most of the summer; Napa, NYC, Colorado, Europe, and the budding metropolis of St....

Three mistakes every small winery makes when dealing with retailers, and how to correct them for more sales into the channel

Brian Rosen -
As an alcohol beverage consumer I drink all types of libations. I love the gins, especially the handcrafted ones. Micro beers are so hot...

Direct to Consumer Sales Fails to Lift the Wine Industry

Brian Rosen -
- Brian D Rosen My team and I just returned from a few days in Napa, CA. For those not in the business Napa is...
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