Relatable characters drinking your wine is a great way to reach target customers.
By Melanie Young
In the Netflix series, Dead to Me, Jen, a grieving widow, and Judy, a free-spirited artist, bond over...
By Carl Giavanti
Julia Coney
Julia Coney is a Washington, D.C., and Houston, Texas-based wine writer, speaker and consultant. Her writing includes stories on wine, winemakers and the intersection...
Adding video and AI to your winery marketing may be easier than you think.
By Laurie Wachter
The world of marketing sometimes feels like it’s spinning out of control. New social media channels,...
Sharing an experience creates new and loyal customers.
By Melanie Young
Sponsoring events can bring new customers to your wine brand through product sampling and social engagement. What’s...
By Carl Giavanti
Kathleen Willcox is a freelance journalist whose work covers wine, beer, food and culture. She writes for Liquor.com, Wine Searcher, Wine Enthusiast and other publications (including...
Strategies to enhance user experience, personalization and loyalty for
millennials and Gen Z consumers in wine e-commerce
By Laurie Wachter
Is “digital friction” in your team’s...
Consider how an influencer will relate to your brand image and customers.
By Melanie Young
“Influencer” is a marketing term that’s recently exploded as fast and forcefully as the pop of a champagne...
By Carl Giavanti
Martin Redmond
Martin Redmond is a retired financial professional (C.P.A.) who serves as the treasurer on the board of directors for the Glancy Wine Education Foundation. The foundation...
Gallup’s annual Consumption Habits poll, which tracks American attitudes toward drinking and surveys who drinks what, shows wine dropping in popularity.
By Jeff Siegel
More Americans are abstaining...
As the target audience of wine clubs continues to diminish and technology enables choice, we can expect subscriptions to play an increasingly influential role in shaping the future of the wine industry.
By...
