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Sales & Marketing

Turning the Tables on Julia Coney

Carl Giavanti -
By Carl Giavanti   ​​Julia Coney is a Washington, D.C., and Houston, Texas-based wine writer, speaker and consultant. Her writing includes stories on wine, winemakers and...

Reels and Algorithms: Marketing Goes High Tech

Laurie Wachter -
Adding video and AI to your winery marketing may be easier than you think. By Laurie Wachter   The world of marketing sometimes feels like it’s spinning...

Engage Your Customers and Build Relationships Through Event Sponsorships

Editor -
Sharing an experience creates new and loyal customers.  By Melanie Young   Sponsoring events can bring new customers to your wine brand through product sampling and social...

Turning the Tables on Kathleen Willcox

Carl Giavanti -
By Carl Giavanti   Kathleen Willcox is a freelance journalist whose work covers wine, beer, food and culture. She writes for Liquor.com, Wine Searcher, Wine Enthusiast...

Digital Friction in the Wine Industry: Meeting Modern Consumer Expectations

Laurie Wachter -
Strategies to enhance user experience, personalization and loyalty for millennials and Gen Z consumers in wine e-commerce By Laurie Wachter   Is "digital friction" in your team's...

Beyond the Numbers: Building a Successful Wine Influencer Collaboration

Editor -
Consider how an influencer will relate to your brand image and customers.  By Melanie Young “Influencer” is a marketing term that’s recently exploded as fast and...

Turning the Tables on Martin Redmond

Carl Giavanti -
By Carl Giavanti   Martin Redmond is a retired financial professional (C.P.A.) who serves as the treasurer on the board of directors for the Glancy Wine...

Gallup Poll: Wine Lags Behind, Spirits Gain Ground

Jeff Siegel -
Gallup’s annual Consumption Habits poll, which tracks American attitudes toward drinking and surveys who drinks what, shows wine dropping in popularity. By Jeff Siegel   More Americans...
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