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Embracing the Future: Unlocking Opportunities with Low and No Alcohol Wines
Could the no and low movement save the wine industry? By Kathleen Willcox  The resistance among hardcore oenophiles to the rise of low and no alcohol wines was completely understandable … at first....
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Crafting the Perfect Pour: Creating a Seamless Customer Experience in DTC Wine Sales
As the DTC wine market continues to grow, creating a seamless customer experience becomes essential. By Louis Amoroso In an era dominated by digital experiences, the wine industry has undergone...
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Wine Industry Champion Jana McKamey: Leveraging Farming and Diplomacy to Help Oregon Wineries Thrive
“We’re educating lawmakers on the contribution our industry makes to the state and on our values.” —Jana McKamey, Oregon Winegrowers Association By Laura Ness The scion of sugar beet farmers going...
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Come Over October: Catch the Wave of Enthusiasm
How wineries, associations, retailers and more are bringing the Come Over October campaign to life. One benefit of judging in wine competitions is meeting other wine people, like my friend Kimberly Noelle...
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Without a Proper Marketing Council, These Wineries Have Gotten Creative
There are so many costs that go into a bottle of wine. In addition to the expenses associated with growing grapes, making and packaging the wine, vintners face the cost of ...
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Wine Clubs Still Struggling: New WMC Study Features Consumer Feedback on Why
Much of the news at this year’s Wine Mark Council Direct-to-Consumer report was not especially new: Improved, though still lagging, tasting room visitor numbers
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Come Over October: The Time Is Now
The problem with Sober October is that it suggests a binary option. A year ago, I would have said that an Anti-Alcohol Neo-Prohibitionist movement was ...
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Turning the Tables on Meg Maker
Meg Maker is a writer curious about nature, culture, food, wine and place. Her award-winning work appears in her own publication, Terroir Review, and other trade and lifestyle outlets, and has won...
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OpEd: Do Not Talk About What Younger Consumers Think About Wine Unless You're Under 30
Want to learn about younger wine consumers? Watch and listen. By Randy Caparoso (with Anna Delgado)   “When was the last time a wine writer sat down to have a glass with a young person?” Anna...
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Tasting Room Expertise: Improve Your Profits with Tours
I have given more than 4,000 winery tours, and I’m convinced that people who go on tour buy more and join wine clubs at a higher rate. By Craig Root   Budweiser plants offer tours. The Jelly Belly...
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