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Sales & Marketing

Experts Answer—How Can the Wine Industry Engage ‘Digital Natives?’

Editor -
This Expert Q & A features Rosa Noble, hospitality and DTC Manager for Judd's Hill Winery & MicroCrush, and Jennie Gilbert, founder of Red...

Wine’s ‘Gender-Split’

Editor -
Expert analysts not convinced by recent poll concluding a massive wine consumer gender gap —Jeff Siegel There has always been a sense that women buy more...

Smaller Producers Need Independent Retailers—Now More Than Ever

Jeff Siegel -
Distributors, brokers, and buyers discuss the importance of connecting with niche-focused wine shops —Jeff Siegel “You’re the only one who can tell your story,” says a...

QR Codes and NFC Chips—The Future of Wine Marketing

Robin Shreeves -
“They say the death of the QR code was announced prematurely,” speaker Ed Rice, executive director of Affinity Creative told those attending Wine Industry...
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