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Sales & Marketing

Wineries Success in the Face of Mass Consolidations, Shutdowns

Kathleen Willcox -
The number of wine products continues to increase, distributors continue to decrease. What now? —Kathleen Willcox In 2020, the global wine market was valued at around...

These Wine Professionals Started Virtual Businesses During the Pandemic—Here’s What They’ve Learned

Chasity Cooper -
How three entrepreneurs launched digital services and plan to sustain them in a post-pandemic world. —Chasity Cooper Pre-pandemic, wine enthusiasts of all levels would travel the...

‘Tis the Season: Wineries That Give Back With Every Bottle Purchase

Kathleen Willcox -
Doing good can translate into doing well. Consumers want to give back, and brands that empower them to do just that, while simultaneously acquiring...

Turning Holiday Gift Memberships into Loyal Club Members

Expert Editorial -
How to gather and leverage consumer data during the wine gift-giving season. —Chris Towt, co-founder and chief executive officer of VineSpring Club memberships are an...

Wine Competitions—Worth It?

Robin Shreeves -
Winemakers weigh the pros, cons, and relevancy of wine competitions in the modern market.  —Robin Shreeves A tasting room lined with award-winning bottles, glittering with bronze,...

As Restaurants Reopen, Sommeliers Re-Envision Wine Lists

Editor -
What producers need to know to get their wines into the hospitality sector. —Melanie Young Restaurants closed throughout much of 2020 when the novel coronavirus caused...

Winemakers, Distributors Experiment with Supply Chain & Carbon-Shrinking Shortcuts

Kathleen Willcox -
Whether shipping wine across the globe in giant bladders, or biking a bottle down the street, there’s likely a way to make the trip...

How to Boost Wine Club Membership

Expert Editorial -
An increase in wine club convenience equates to an increase in wine club members and membership retention. —Zach Kamphuis, general manager, Commerce7 Why should a consumer...
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