There is a lot of planning that goes into winery special events. Time is spent working on the venue, as well as the food and the wines that are going to be served. In order to create an exceptional event...
As event season is already upon us, it’s important that we are ready to ensure the success of the events we work hard to produce. Here are a few tips when hosting events. Create An Atmosphere You want...
Flying again, as this is what we do, but the mission this week was an important one. Judging brands in an awards event. I am coming back to Chicago from the 1st ever PR%F (proof) Awards in Las Vegas. I...
“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others.
Graduation season has come and mostly gone, and it has made me think of how many “graduations” I have been selling wine, beer and spirits. I graduated college in 1992 and my son just graduated high school....
One of the most important aspects of creating converts (those customers who spread the word of your winery far and wide) is creating a connection with them during their first visit. When you do they will...
Lack of Clarification from Federal Government Creates Confusion. 26 wineries from Long Island and the Hudson Valley were named in a class action lawsuit.
An extreme, unseasonal weather pattern ripped through the West Coast, just as many vines had begun to bloom, entering some of the most sensitive weeks of their annual growing cycle.
“With cannabis, there’s a lot of independent thinking going on; like in the wine industry, These are dream chasers, no matter how daunting the chase might be.”
No winery can have too many brand ambassadors. People who will tell the world about your wine. Usually we think of brand ambassadors as customers who are connected to your winery and love your wines. However,...
