New technology is helping wineries prepare for the unexpected,
from preventable human error to wildfires, droughts and beyond.
By Keith Chambers
For generations, winemakers around the world have...
To use music as part of any business enterprise, a license is required.
But who to pay, how to pay — and how much — can be confusing.
By Tara Good
Any business that plays music for its patrons...
Tatul is a stone sanctuary built by the inhabitants of the Eastern Rhodopes – the Bessi tribe around VI – I millennium BC. It is believed that a Thracian king, who lived 3,500 years ago, was...
The beverage alcohol market is changing rapidly. Marketers must keep pace.
By Maria Pearman
The beverage alcohol industry is in a state of vast disruption, and wine is no exception. Forces at play come...
Here are three innovations currently making an impact on both sides of the globe.
By Simone Madden-Grey
New Zealand has an established reputation for innovation and quality wine production, so it should...
A lawsuit filed by three leading consumer organizations could finally bring the debate about ingredient and nutritional labeling for wine front and center.
By Jeff Siegel
The Center for Science in the...
![Fred Franzia [CNN]](https://win-advisor-media-library.s3.us-west-1.amazonaws.com/wp-content/uploads/2022/10/10011831/CNN.fred-franzia-768x432.jpeg)
Fred Franzia brought millions of consumers into the wine business
who had never thought of drinking wine.
By Steve Kemiji
I’m not surprised at the lack of insight and knowledge being displayed in the...
Getting a consistent take on wine sales in the U.S. remains a crap shoot
even in the data-driven, all-things-can-be-measured 21st century.
By Jeff Siegel
Wine sales in 2021 declined 0.5% in volume, which...
As soon as harvest is complete, vignerons need to start preparing their vines and vineyards for dormancy.
By Bryan Christiansen
The vineyard cycle is split into 6 different stages throughout the...
Price elasticity calculations can help a winery predict how consumer demand will change for an SKU following a price adjustment.
By Nathan Hart
A data-driven decision making strategy can optimize your...
