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Creating Emails Customers Want to Read
Since the broad acceptance of email as the most efficient way to communicate, the medium has grown exponentially. According to an article written by Sharon Hurley Hall, more than 74 trillion emails are...
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Thanksgiving – a Plethora of Emails
I received what seemed like a boatload of emails from wineries over the Thanksgiving and shopping extravaganza long weekend. Some wineries sent me up to five emails in a three or four-day period....
WIN Expo Exhibitors Guide 2018 Full
12 Things Not to Miss at the WIN Expo Trade Show This Thursday
Again this year the North Coast Wine Industry Expo (WIN Expo) will be the second largest wine industry trade show in North America with 300 premium wine industry suppliers at the Sonoma County Fairgrounds...
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Soda Rock Wins Best of Mendocino in Press Democrat North Coast Wine Challenge for Chardonnay From Hopland Vineyard
Isabelle Adams of Soda Rock Winery chooses her wine competitions very carefully. The 8-year-old winery produces about 6k cases yearly, and relies on direct to consumer sales for most of the production...
Expert Editorial
How the New Revenue Recognition Standard May Impact the Wine Industry
By: Adam Raudsep, CPA, Senior Manager In May 2014, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 2014-09, Revenue from Contracts with Customers (ASC 606). This...
Bryan Tudhope
One Man’s Idea Becomes Leading Filtration and Remediation Solution for Wine Industry
The method Tudhope developed worked so well, he started VA Filtration South Africa in 1999 to focus on vinegar removal for wineries in the Western Cape. 
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Consumer Behavior Data Now Accessible for Efficient Wine Marketing
“The wine industry has been obfuscated by their data sources given the traditional three tier distribution system,” says Mabray. “Consumer behavior and the foundation of how consumers buy is not apparent...
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Working Through Guests’ Price Objections
When a guest objects to the price of one of your products, don’t be discouraged. Many times an objection to the price is the first signal that they really want to buy the product you are selling. If guests...
DeLoach_MarinPinotNoir
Boisset Takes Best of Marin Four Years in a Row with 2015 Pinot Noir
Winning “Best of Marin” at the 2018 North Coast Wine Challenge with the 2015 DeLoach Marin Pinot Noir made it four years in a row that Brian Maloney, Director of Sonoma County Winemaking for Boisset Collection,...
BevStrat
A Pathway to Success in the Three-Tier System for Small and Medium Brands
Rosen said, “through data and boots on the ground we support the independent brand, because frankly the distributor doesn’t have the time nor inclination.”
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