Opinion

Op Ed: Let’s Take a Breath Before Pushing the Panic Button on the Wine Market

The shrill talk about the American wine industry having a “problem” defies all logic and common sense. By Randy Caparoso   Like everyone else in the wine...

OpEd: We Will Continue Your Work, Mr. Franzia

Fred Franzia brought millions of consumers into the wine business who had never thought of drinking wine. By Steve Kemiji I’m not surprised at the lack...

Op Ed: Have Alternative Style Wines Become Tiresome?

Today's cutting-edge wines are more terroir-expressive than the usual commercial styles. What I don't get, though, is how formulaic it's all become.  By Randy Caparoso I...

Op Ed: Criticism of Organic or Sustainable Winegrowing Programs Adds to Consumer Confusion

Are regional sustainable winegrowing certification programs a boon for the industry? By Randy Caparoso For the longest time, a certified USDA organic seal on a food...

Op Ed: Is the UK Wine Trade’s “The California List” a Help or Hindrance?

An outdated classification model will cause more problems than it solves. By Randy Caparoso Who doesn't love the UK wine trade? Most of us in U.S. wine-related...

Op Ed: What Do Wine Consumers Really Want?

They want what they want. —Randy Caparoso What do wine lovers want? On one hand, every other day there seems to be a new "natural wine bar"...

The Enduring Mythos of Wine

The wine world has always been full of myths—mystique and imagination play as big a part in our enjoyment of wines as facts and...

Op Ed: Wine Consumer Preferences Are a Reflection of the Industry

Consumers are not stupid. There, that's the crux of this entire op-ed. Although I do have something to add: If consumers are stupid, it's only...
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