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What Is the New Normal When It Comes to Wine Tastings?

Kathleen Willcox -
Is there a way for brands to meet the lofty expectations of guests without scaring them away with sky-high fees? By Kathleen Willcox   In 2019, wine...

In the Mix: Promoting Your Wine as a Cocktail Ingredient

Robin Shreeves -
Is positioning your wine as a mixed drink ingredient a smart way to sell more bottles? By Robin Shreeves   A September report from Terrain confirms that...

Hosting a Successful Media Fam Trip: Experts Weigh in on What Works

Editor -
Hosted trips are about introducing your brand, building relationships and delivering a memorable experience for guests to share back home. By Melanie Young Familiarization (aka “fam”)...

Expert Editorial: Add Value to Your Winery by Monetizing Land Use Entitlements

Expert Editorial -
Investing in entitlements for wineries can increase short- and long-term financial viability in several ways.  By Katherine Philippakis and Rachel Lenihan   With today’s emphasis on increasing...

Turning the Tables on Natalie MacLean

Carl Giavanti -
By Carl Giavanti Natalie MacLean, named the World's Best Drinks Journalist by World Food Media Awards, has also won four James Beard Foundation Journalism Awards. She’s...

Celebrate Everything: Get More From Marketing Around Under-the-Radar Holidays and Causes

Kathleen Willcox -
Leveraging widely recognized but under-utilized events can help initiatives that might otherwise get lost in a broad marketing blitz get a foothold. By Kathleen Willcox  It’s...

Expert Editorial: Adapting Incentives for a New Wine Generation

Expert Editorial -
The landscape of wine consumption is undergoing a dramatic transformation. By Nathan Westfall   The world of wine has long been associated with tradition, craftsmanship and a...

Countdown to Success: 11 Ways to Invite New and Young Wine Lovers to the Table

Kathleen Willcox -
Attracting a more diverse and younger cohort of repeat customers requires creative thinking. By Kathleen Willcox    Bad news first (and this is hardly breaking news): the...
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