Breakthru Beverage Group
Breakthru Beverage Group Strengthens Wine Commitment with Key Appointments to Supplier Business Development Leadership Team
Adam Pizer (September 19, 2019, New York, NY) – Today, Breakthru Beverage Group announced key appointments to its growing supplier business development team with Adam Pizer and John Sladek assuming roles...
Erin James 3x2
Turning the Tables on Erin James
“Turning the Tables – Interviewing the Interviewers” ” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others.
TAVA amphoras
A New Breed of Wine Amphoras – Measured Porosity, Oxygen Transfer Rates and New Innovations
Amphoras have been used to ferment and age wine for thousands of years. And for thousands of years they served the wine community well. But as winemaking techniques and wine quality have evolved since,...
Expert Editorial
Crafting a Digital Marketing Scorecard for the US Wine Industry
Ecommerce is booming in most consumer retail industries, with nearly 80% of US consumers now shopping online, according to Pew Research. This has caused the world of digital marketing to explode as major...
Expert Editorial
Using WiFi to Amplify Your Winery’s Marketing Strategy
Winery marketing can be tough. As well as competing against other wineries, you also need to stand out against wine retailers; both on and offline. As a result, wineries need to develop strong brand awareness,...
Expert Editorial
How Branding Can Enhance Wine Tourism
Little more than 50 years ago, a handful of families planted the roots of what would become a billion-dollar pinot noir industry in Oregon’s Willamette Valley. The farmland where they harvested the first...
Allison Levine
Turning the Tables on Allison Levine
“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. ALLISON LEVINE is owner of Please The Palate, a boutique agency specializing in marketing and event planning...
Wine Club Data - Oregon Symposium
Modernizing Your Wine Club
Today’s customers expect personalization, especially when it comes to subscription services. Buyers are savvy. They know that they are sharing their data, they know why you and other companies want their...
Melanie Ofenloch
Turning the Tables on Melanie Ofenloch (Dallas Wine Chick)
“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about wine writers you know, and learn about many others.
Expert Editorial
Harvest in Compliance with California’s Changing Overtime Laws
Harvest season is the time of year when every winegrower’s attention turns primarily to the grapes themselves. For modern winegrowers doing business in California, attention must also be paid to your workforce...
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