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Selling to Different Generations: Silent Generation and Baby Boomers
Elizabeth Slater
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June 5, 2019
One of the most important aspects of creating converts (those customers who spread the word of your winery far and wide) is creating a...
Brand Ambassadors
Elizabeth Slater
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May 29, 2019
No winery can have too many brand ambassadors. People who will tell the world about your wine. Usually we think of brand ambassadors as...
Reading Body Language
Elizabeth Slater
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May 22, 2019
I found an interesting article from Entrepreneur online this week. Written by Travis Bradberry, the article discusses how we learn more through body language...
D.A.R.E. to Sell: Tips to Increase Sales Through the Tasting Room
Elizabeth Slater
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May 8, 2019
As it is already May and wineries throughout North America are getting busier and busier, it seems like a good time to remind you...
Hiring the Right Staff
Elizabeth Slater
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May 1, 2019
As it comes into the selling season, I thought a quick blog on some of the things to look for when you are hiring...
Be a Great Manager (Part Two)
Elizabeth Slater
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April 24, 2019
This week we continue the topic of managing employees. Last week’s blog discussed giving credit where credit is due, which is the first rule...
Be a Great Manager (Part One)
Elizabeth Slater
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April 17, 2019
Being a boss, at any level, is rarely easy. There are times that you wish your employees would just do what you want them...
Perking Up Your Email Subject Lines
Elizabeth Slater
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April 10, 2019
Email subject lines are not always designed to make you open them. Here are a few from wineries that have popped up in my...
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Afternoon Brief, August 12
August 12, 2019
Industry News Releases
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Wine & Dine Your Way Through the Santa Ynez Valley During the 12th Annual Santa Ynez Valley Restaurant Weeks, Jan. 17-31, 2022
Afternoon Brief
Afternoon Brief, January 30
Industry News Releases
French Institute Alliance Française (FIAF) Appoints Tatyana Franck as President