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Personalize Your Customer Out Reach

Elizabeth Slater -
How do you reach your customers or broaden your audience to create new customers? It all starts with your marketing. To reach the people...

Do the Rules That You Learned and Follow Still Apply?

Elizabeth Slater -
I was glancing through tweets over the weekend and came across this one by British wine writer Jamie Goode (wineanorakcom): “We become attached to...

Meeting Expectations – Part One

Elizabeth Slater -
Most businesses are focused on their products and wineries are no exception. Making and offering the very best products you can, should always be...

It Is Hard to Shine in a Sky Full of Stars

Elizabeth Slater -
Good wines, even great wines, are not always enough to draw guests and customers back your winery. People are attracted to your wines and...

What Consumer Experience Is Your Winery Providing?

Elizabeth Slater -
In most small and large businesses, it is important to the company that the guests are satisfied with the service they receive when they...

Promoting Your Events

Elizabeth Slater -
Have you noticed that your life seems to be getting busier? Most of us have, and the most of us includes your customers. When you...

Creating Memories at Events

Elizabeth Slater -
There is a lot of planning that goes into winery special events. Time is spent working on the venue, as well as the food...

Getting the Most Out of Your Events

Elizabeth Slater -
As event season is already upon us, it’s important that we are ready to ensure the success of the events we work hard to...
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