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Turning Guests into Converts – Part Two

Elizabeth Slater -
Welcome to part two of Turning Guests into Converts. Today, we address Categories Two and Three: Guests who come regularly to see you and...

Turning Guests into Converts – Part One

Elizabeth Slater -
In this week and next week’s blogs we are going to take a look into the very different types of people who walk into...

Acquiring Customer Information – The Three Types

Elizabeth Slater -
Your winery guests will usually fall into one of three categories: Category One: First time or occasional visitors who may or may not know much...

Acquiring Customer Information – First Contact

Elizabeth Slater -
One of the best ways to gain information about your customers’ appreciation of wine, wine drinking habits, the types of wine they enjoy and...

Old & New Ways to Learn About Your Customers

Elizabeth Slater -
A month ago, at the WIN EXPO, a yearly event in Sonoma County, I was moderating a session: The Technology Impact on Wine Sales....

Happy New Year

Elizabeth Slater -
Not only are we heading into a new year, we are heading into a new decade.  The idea of a new decade always pulls me...

Happy Holidays

Elizabeth Slater -
It is the time of year to celebrate and be grateful for all the joys in life. It is also time to remember all the...

The Importance of Your Winery’s Value Proposition

Elizabeth Slater -
All should have a clearly defined value proposition. If by any chance your winery doesn’t have a written value proposition, it is time to...
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