E Column

Elizabeth Slater - February 5, 2020

Welcome to part two of Turning Guests into Converts. Today, we address Categories Two and Three: Guests who come regularly to see you and...

Elizabeth Slater - January 29, 2020

In this week and next week’s blogs we are going to take a look into the very different types of people who walk into...

Elizabeth Slater - January 22, 2020

Your winery guests will usually fall into one of three categories: Category One: First time or occasional visitors who may or may not know much...

Elizabeth Slater - January 15, 2020

One of the best ways to gain information about your customers’ appreciation of wine, wine drinking habits, the types of wine they enjoy and...

Elizabeth Slater - January 8, 2020

A month ago, at the WIN EXPO, a yearly event in Sonoma County, I was moderating a session: The Technology Impact on Wine Sales....

Elizabeth Slater - January 1, 2020

Not only are we heading into a new year, we are heading into a new decade. The idea of a new decade always pulls me...

Elizabeth Slater - December 25, 2019

It is the time of year to celebrate and be grateful for all the joys in life. It is also time to remember all the...

Elizabeth Slater - December 18, 2019

All should have a clearly defined value proposition. If by any chance your winery doesn’t have a written value proposition, it is time to...

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