June 12th, 2024 – FLUSHING, NY: Citi Field, home to the New York Mets, recently hosted a unique event as Sarah Jessica Parker and her winemaking business partners, Tim Lightbourne and Rob Cameron, took over the stadium to taste and blend their new vintage of award-winning Sauvignon Blanc.
With the NY Mets visiting the UK for the London Series, the iconic stadium was transformed into a temporary winery, providing a world-class backdrop for the creation of the latest blend of Invivo X, SJP Sauvignon Blanc from Marlborough, New Zealand.
Tim and Rob, who flew in from New Zealand specifically for this annual wine tasting session, joined SJP on second base in the middle of the field to craft their special blend, with mascot Mrs Met – official mascot of the New York Mets – making a special appearance to toast to the final wine.
Sarah Jessica Parker expressed her enthusiasm, saying, “Blending our new vintage of Sauvignon Blane in such an iconic location was truly special. Citi Field provided an inspiring backdrop that added a new dimension to our blending process. We had a lot of fun on the day, and most importantly, we crafted a special new vintage for our customers that Tim, Rob, and I are really excited about.”
Tim Lightbourne, Co-founder of Invivo, who are known for their innovative approach to the wine industry, emphasized the collaborative and unique approach to the winemaking process, stating, “Our annual blending session with Sarah Jessica Parker is all about making wine more accessible and transparent for our customers. What better place to do it than in the middle of the NY Mets’ stadium? The blending process on the day ensures Sarah Jessica personally signs off on the final blend after hours of tasting together. We were thrilled when the Mets team raised the Home Run Apple in the stadium to celebrate our final blend, a gesture usually reserved for a home run!”
“With our players in London for the MLB International series, we were thrilled to collaborate with Sarah Jessica Parker and her Invivo winemaking partners and temporarily transform our ballpark into a mini winery for their upcoming blend” said Nikki Romolo, Vice President of Events at the New York Mets. “We are continuously looking for new and innovative ways to leverage our ballpark beyond just baseball, and this collaboration is a great example of the flexibility we have here to think beyond just baseball games.”
For six years, SJP has partnered with the Invivo winemakers to create the critically acclaimed Invivo X, SJP Sauvignon Blanc from Marlborough, New Zealand. This partnership has earned 90+ point scores from Wine Spectator five years in a row, including 93 points for the 2023 vintage and twice named top 100 wines in the world. Invivo X, SJP Sauvignon Blanc is currently the fastest growing premium New Zealand Sauvignon Blanc in the USA*.
Recently, the collaboration expanded to include a new red wine, the Invivo X, SJP Pinot Noir from New Zealand, joining their popular Sauvignon Blanc and French Rosé in the collection. Invivo X, SJP wines are available in over 40 states across the USA at major retailers such as Kroger, Total Wine & More, HEB, Wine.com, Gopuff, Ralph’s, Mariano’s, QFC, Costco, Bevmo, Binny’s, and more. Visit invivoxsjp.com to find your nearest stockist and look for the distinctive ‘X’ on the label in the wine aisle.
*Invivo X, SJP Sauvignon Blanc is currently the fastest growing premium New Zealand Sauvignon Blanc in the $15-$10 category in the US (Nielsen USA, week data ending 4/20/24).
ABOUT INVIVO X, SJP
Invivo is one of New Zealand’s leading wine producers. Founded in 2008 by Kiwi school friends Tim Lightbourne and winemaker Rob Cameron, Invivo’s mission is to bring people together so great things can happen, and it has been described as “New Zealand’s most innovative winery.” Fifteen years later, the formula has been a success, with their wines receiving over 300 international wine show medals and distribution expanding to 42 countries. Two successful crowdfunding campaigns make Invivo the largest crowdfunded beverage company in the Southern Hemisphere, and at the start of 2023, Invivo launched “Invivo Air” – the world’s first winery airline. In 2019, Invivo launched their collaboration “Invivo X, SJP” with Sarah Jessica Parker. The wines in the collection – a Sauvignon Blanc from Marlborough, New Zealand, and French Rosé – are made to a unique blend created by SJP and Invivo. Combine New York sass, the world’s best wine regions and NZ winemaking know-how and we have a recipe for something very special. The wines have been awarded more than sixty 90-point ratings and GOLD medals since launch plus featured in Wine Spectator’s most exciting wine brands of 2020. For more information, please visit www.invivoxsjp.com and connect on social @invivoxsjp.
ABOUT SARAH JESSICA PARKER
Sarah Jessica Parker is an award-winning actor, producer and businesswoman. Parker starred as Carrie Bradshaw on the HBO television series Sex and the City (1998-2004), a role she reprised on the HBO Max show And Just Like That which premiered in 2021. The second season aired on Max in 2023, and season three is currently in production. And Just Like That currently ranks as the #1 HBO Max Original overall and is the most-watched returning HBO Max Original to date. Parker served as an executive producer for both series. Parker also recently reprised her role of Sarah Sanderson in ‘Hocus Pocus 2’ which has received three Emmy nominations. Parker has worked in the theater, on and off Broadway, since 1976. She recently starred on Broadway opposite her husband, Matthew Broderick, in the revival of one of the great American comedies, ‘Plaza Suite’, which showed at London’s Savoy Theatre for the very first time from January through mid-April 2024. In 2014, Parker launched her namesake footwear and fashion label, SJP Collection. She single-handedly owns and operates the business, which is just shy of celebrating its 10th anniversary. Parker is the publisher of SJP Lit, an imprint which publishes thought-provoking, inclusive, and big-hearted stories. She also currently serves as a Vice-Chairman of the Board of Directors for the New York City Ballet.
