Los Angeles, CA – May 8, 2024 – Consumers can now experience HOXIE Dry Wine Spritzers, a cult favorite and growing leader in the low ABV RTD category, at Erewhon locations throughout the Los Angeles area. Created by Chef Josh Rosenstein, acclaimed by Rolling Stone magazine and Wine Enthusiast, the Grapefruit Elderflower and Strawberry Rosé expressions hit Erewhon’s cold cases just in time for Spritz Season. Josh will be drawing crowds by partnering with Erewhon to host “educational” tastings all spring and summer.
About HOXIE Spritzer
HOXIE is the original dry wine spritzer — wine based, spritz forward, leisure inducing, and radically delicious. One can of HOXIE is 8.4 oz, 5% ABV, 90 calories, gluten free, and vegan. There is NO ADDED SUGAR and never any junk! HOXIE is made with wine — no malt and no cheap spirits. HOXIE was conceived when Josh Rosenstein was working as a line cook in restaurants. Combining wine with herbs, botanicals, fruit, ice + seltzer, Josh unwittingly created a “sessionable” beverage that would evolve into HOXIE. Now produced in partnership with Scheid Family Wines, HOXIE Dry Wine Spritzers are available at a slew of influential national and regional chains across the country.
