January 8th – Novato, CA – January 8, 2024 – WX Brands, a global wine company known for its intentional approach to building and sustaining successful wine brands, announced today a new executive structure that further aligns sales and marketing to continue its industry leading growth. Current Senior Vice President of Marketing, Jeff Ngo, has been appointed to the role of Chief Commercial Officer overseeing all United States sales and global marketing efforts for WX Brands national, global and exclusive wine portfolio.
“Jeff Ngo has demonstrated a command of our business that has translated into huge wins for our portfolio, not only from a marketing perspective but also with pull through on the shelf,” said Oliver Colvin, CEO of WX Brands. “His deep understanding of the market, our consumers, as well as our trade partners enables us to streamline sales and marketing for further growth in the years to come.”
Joining Jeff’s team will be Senior Vice President of U.S. Sales, Cyndi Oman Dieterich. With a focus on leading the WX domestic sales team, Cyndi brings key experience and existing relationships within WX Brands’ wholesale network. She has a proven record of success within the National Account Retail Sales channel. Cyndi was most recently leading National Sales at Avaline, a top Ultra-Premium Organic brand. Prior to that she was with Republic National Distribution Company in National Account leadership roles. Previously in her career, Cyndi held National Accounts and Wholesaler Management roles at leading wine suppliers such as The Wine Group and E & J Gallo Winery.
WX Brands is currently the 13th largest wine supplier in the United States and the 2nd fastest growing of the top 20 largest wine companies, according to Circana. Through implementing this new leadership structure, WX Brands is poised for more growth, building its portfolio of distinctive wines, including 5-time Impact Magazine Hot Brand Winner, Bread & Butter.
About WX Brands
WX Brands is home to a unique collection of award-winning wines that are sold both domestically and globally. The portfolio includes Bread & Butter, Trapiche, True Myth, Chronic Cellars, Baileyana Winery, and more. WX also develops exclusive wine brands for retailers around the world. Its wines are sourced from 14 countries and sold in 20 countries resulting in over 4 million cases sold annually worldwide. In February 2023, Wine Business Monthly was named WX Brands #13 among the Top 50 largest U.S. wine companies. For three consecutive years WX Brands has been awarded North Bay Business Journal’s Best Places to Work Award. For more information visit www.wxbrands.com.
