E-commerce customers can now choose alternative delivery options when ordering wine.
NAPA – July 11, 2023 – Wineshipping is proud to announce a major expansion of its Direct-to-Consumer (DTC) wine fulfillment services thanks to a new, exclusive partnership with alternative delivery location company Via.Delivery. Through this strategic partnership, Wineshipping clients are offered the chance to tap into a network of over 28,000 hold locations across the nation, covering 92% of the US population with at least one location within 5 miles of that demographic.
Via.Delivery’s Buy Online Pickup Anywhere (BOPA) system allows customers to pick up wine at their convenience with a simple scan of their ID and a digital signature at the hold location of their choice. This gives customers convenience and security, avoids losses due to redeliveries and failed delivery attempts, and safeguards the wine from adverse weather conditions.
“Partnering with an industry leader like Via.Delivery provides a variety of innovative opportunities for our clients and their customers,” says Pawel Smolarkiewicz, Chief Experience & Innovation Officer at Wineshipping. “Alongside Wineshipping’s Awesome Client Portal and Premium Tracking solutions, this is a game changer for the DTC wine market, and we can’t wait to see what the future holds.”
BOPA has proved to be extremely enticing for consumers—in fact, 36% of Via.Delivery customers chose it over a free home delivery alternative, and 83% of people who choose to pick up their parcels at hold locations do so for convenience. As a result, Via.Delivery ranks highly in customer loyalty with an exceptional NPS score of 62. Sharing these alternatives with Wineshipping’s extensive client base benefits the wine industry as a whole.
“We are excited to announce our partnership with Wineshipping, a leading wine technology and 3PL company, as we embark on a mission to revolutionize the delivery experience,” says Mitchell Nikitin, CEO of Via.Delivery. “With BOPA aligning perfectly with wine delivery, we recognize that traditional practices involving multiple delivery attempts often lead to less-than-ideal user experiences. Through this collaboration, we have unwavering confidence that BOPA will establish a new benchmark for wine delivery in the US, offering wine enthusiasts across the nation a seamless and convenient solution, accompanied by exceptional service.”
Setting up Via.Delivery is easy—it integrates seamlessly with Shopify, BigCommerce, WooCommerce, or Salesforce (Magneto and Commerce7 support coming soon) as well as Wineshipping’s Awesome Client Portal and Premium Tracking technologies. When a winery’s customer adds a product to their cart, they are presented with the option to choose a local pickup point at checkout based on proximity to their home address. Wineshipping takes this information and generates a label to send the package directly to the hold location. Customers then have up to 7 days to pick up their delivery during regular business hours with a simple scan of their ID and digital signature.
Over the last few months, wine company de Négoce activated Via.Delivery with Wineshipping fulfillment on their online store. Duncan Marks, Director of Operations at de Négoce, explains how the solution helps their business adapt to customer needs:
“With so many of our customers seeking specific delivery windows, and the litigious nature of shipping alcohol requiring ASR (Adult Signature Required), Via.Delivery allows the best solution for ensuring that packages are successfully delivered. The success is measured twofold:
- The HAL (Hold-at-Location access point) staff signs for the packages, rendering the days of missed deliveries due to ASR a thing of the past.
- Our customers can then collect their packages securely (ID required) at the location and time that’s most convenient for them.
This service provides an excellent solution for our customers in urban/suburban areas.”
To learn more, visit https://via.delivery/wineshipping.
About Via.Delivery
Via.Delivery is the next-generation technology company transforming the U.S. shipping and delivery market by aggregating the country’s largest BOPA (Buy Online Pickup Anywhere) network. The technology gives merchants the ability to customize their checkout with 36,000 alternative delivery locations, 28,000 of which accept wine. The application is also responsible for creating compliant shipping labels and offering “concierge” communication to the customer upon package delivery at one of the commercial pickup locations.
